Senin, 11 Agustus 2014

Zillow Bought Rival Trulia For $3.5 Billion In Stock

By Abu Dawood


The website Zillow bought its rival Trulia for $3.5 Billion in stock. This will change the way you can search for real estate on the internet. It will change how things are done. Before, if you were searching for real estate you would probably find a listing on both sites. You would find different information on each one. You would compare them. Now that they will be owned by the same company, things will be different.



This move creates a digital real estate market that is dominant in the United States market, as the closest competitor will be Realtor.com which the National Association of Realtors runs. Both of the companies have large customer bases as Zillow has shown a stable of 83 million unique users in the month of June, and Trulia in the same month had 54 million. Mobile marketing has been widely in use by both companies.

This can be a very good thing for the consumer because they are offered more. They get a stronger company and are able to receive more benefits from them. It also shows that the company that was able to buy other companies is going to be around for a long time.

A lot of people use sites like Zillow to figure out how much property costs and which properties are for sale. It is an easy way to look things up. You can go to the website or you can use the app. If you are looking for a house to buy you will use it to get an idea about a home or even the neighborhood you want to move in to. It is a great way to keep tabs on the houses and see what they are doing. It gives you a little more information than a regular real estate site would.

People also use to it check on how much their house is worth. It might not be exact but it is a good way to see how your home is doing. It will be a good thing to see what Zillow comes up with next.

Data shows that each site has its own audience, and the overlap between the two is quite limited. Zillow believes it's more valuable to maintain these two distinct brands. This will allow customers to continue to use the popular Trulia app, and will allow everyone to have the real estate searching experience they prefer. This move is part of a wider plan for Zillow to become an owner of a variety of real estate companies. Zillow has also acquired a New York City real estate site, and plans to buy additional sites and companies in the future. They desire to build a portfolio of distinct properties.




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