The launch of this bot fraud study could be the starting point of a revolution in the digital advertising industry. This is very important if we believe various reports stating that 50% of all digital advertising expenditure is wasted with bot fraud. Although there's no solid evidence to support this figure, everybody in the industry agrees this type of fraud exists.
The month-long study involves 30 well-known advertisers who agreed to allow the tracking of their digital advertising campaigns with the help of Javascript. The company handling the technical details in White Ops, a digital advertising security firm that has everything needed to perform this task in excellent conditions. The names of the advertisers have been kept secret, but it seems they are among the most recognizable brands at international level. If those giants accepted to get involved, you can realize there must be something very important about this study.
There is disagreement in the industry, with some of the major players calling the concern "disingenuous" and pandering with "scaremongering." Nevertheless, there is agreement that fraud does exist, and it is just a matter of how much exists.
The intent of the study is to get advertisers to the point that they track more of their ads themselves so they will uncover the fraud. The results of the study will be shared with the industry sometime during the fourth quarter. It is a low blow to think that billions of dollars are being paid to advertisers, only to find out that they are the very ones that are ripping off the brands.
It is the hope of the Association of National Advertisers (ANA)that after this study is completed, people will get serious about tracking their ads, and there will be less bad behavior, but things move fast in the ad world and some think this may just be a blip on the radar.
The study is going to take place during the month of August. It is handled by White Ops, a digital advertising security company. They are going to use Javascript tags to track all campaigns that participate in the study.
The month-long study involves 30 well-known advertisers who agreed to allow the tracking of their digital advertising campaigns with the help of Javascript. The company handling the technical details in White Ops, a digital advertising security firm that has everything needed to perform this task in excellent conditions. The names of the advertisers have been kept secret, but it seems they are among the most recognizable brands at international level. If those giants accepted to get involved, you can realize there must be something very important about this study.
There is disagreement in the industry, with some of the major players calling the concern "disingenuous" and pandering with "scaremongering." Nevertheless, there is agreement that fraud does exist, and it is just a matter of how much exists.
The intent of the study is to get advertisers to the point that they track more of their ads themselves so they will uncover the fraud. The results of the study will be shared with the industry sometime during the fourth quarter. It is a low blow to think that billions of dollars are being paid to advertisers, only to find out that they are the very ones that are ripping off the brands.
It is the hope of the Association of National Advertisers (ANA)that after this study is completed, people will get serious about tracking their ads, and there will be less bad behavior, but things move fast in the ad world and some think this may just be a blip on the radar.
The study is going to take place during the month of August. It is handled by White Ops, a digital advertising security company. They are going to use Javascript tags to track all campaigns that participate in the study.
About the Author:
LiftLocal is a website dedicated to exposing the advantages & disadvantages with an in-depth LiftLocal Review.
Tidak ada komentar:
Posting Komentar