This Means Your Web Pages Are Your Products...
Make every single page of content worthy of your business.
The great majority of your website's pages are important because each page of your web site has an opportunity to be indexed by the search engines. This generally means Google in the United Kingdom, because it has about a 90% hold on search activity. In the USA it's 61%. You may increase the likelihood of a page being indexed if you can show Google that you've put thought and detail into your page content. What this actually means is publishing a page that's providing plenty of unique and engaging content. If a page on your website isn't indexed, you have not been able to impress Google enough for it to think your page worthy of being included in their index. Essentially, they do not think its up to scratch enough to be seen by their customers.
Learn From Your Competitors
You can learn a great deal about what might be deficient with your website page by taking a look at your competition. The general standard of the pages that you visit will tell you about the standard you will want to attain and surpass, if your budget and time permits.
Your Message
A clear message delivered adequately is far better than a poor message delivered with bells and whistles! Looking at your competitor's sites will help you determine how well you will need to deliver your message. Make sure you are clear about what you are going to be saying and what you'll be asking your audience to do. Think carefully about what words, images and even video would make a potential customer purchase from you instead of one of your competitors. When you're clear about your message only then are you able to produce the content.
Your Page Is Your Display Product
Even if you're a service business you still need to treat every single page of your web site as if you are going to place it on a shelf for possible purchasers to view. If the product you place on show looks shabby nobody will buy it. If the product doesn't provide enough information it's a similar thing.
The Factors That Matter To Google
There aren't any mysteries to what Google pays attention to and uses. If you pay no heed to these factors the prospects of your page being indexed are almost zero. If your page is not indexed it will NEVER be served up on a search engine results page (SERP). The list below contains all of the on-page SEO elements which make up a web page. Some are not seen by the human eye but they're inspected by the search engine crawlers and are therefore vitally important.
- URL
- Page Title
- Meta Description
- H1 Tag
- Image file names & attributes
- Word count
URL - The Address Of Your Web Page
It is useful if the URL contains words that mean something. If it does it'll mean something to a search engine crawler. This is a useful page address 'www.wd4t.com/blog/managing-your-online-reputation-easy' because it gives an idea about what the subject of the destination page is about. 'www.wd4t.com/node/88' is not beneficial yet it is the same page address as the previous one, however it's the raw page address. If you are responsible for your page addressing you should ensure the address makes sense to a human and that it directly reflects what a human and a crawler will find when they visit the page.
Page Title - Times Have Changed
Just like the URL the Page Title is important and it is definitely an element that influences how well a page will rank. The Page Title is what appears in the tab of your browser. What you want to include in your page title are words that you want that page to be known for but at the same time you do not want to utilize the same sequence of words on multiple pages. It is important you avoid duplicate page titles. Google does exclude pages from its index if it thinks multiple pages of a site are too similar.
H1 Tag - Regard It As Heading 1
H1 denotes to a search engine the main title of the content they are crawling. To the human visitor it is the main heading. It should provide the reader of the page a very clear idea of what the content of the page is about.
Meta Description - Your Advert
This is unquestionably one of the most neglected elements and yet it happens to be one of the most significant. It's what Google will serve up if it decides your content is worthy of appearing in search results. It needs to be written with a call to action. If you don't write a Meta Description Google will decide for you what it will show and this is usually not a good thing.
Image File Names And Attributes
Search engines are unable to translate what an image is about, they only know that there is an image in place. The file name you give to an image assists a search engine work out what the image is about. In addition to this the search engines inspect the alt tag and the title tag fields that may be associated with pictures. These fields give further chances to tell a search engine what they should index a page for.
Word Count - Less Is Not More
It's a fine balance between having too many words and having too few words. Users are sometimes put off by having to read too much , however , they're going to leave your page if they not able to find enough information. What's clear is that Google does not like pages that are text deficient. It is vitally important to organise the words in a way that keeps the reader engaged and satisfies Google regarding word count.
Conclusion - Make It Good, Make It Count
In conclusion as a website owner you need to regard your web site pages like you would products you are placing on display. If your products look unappealing you can not expect people to be interested in them. The same is true for the search engines.
If you'd like your internet site pages to be indexed you have to make sure you feed the search engines with what they're searching for from content. If you want your site pages to be recognized by visitors you need to make sure they can see that you have put some effort into producing valuable content.
Make every single page of content worthy of your business.
The great majority of your website's pages are important because each page of your web site has an opportunity to be indexed by the search engines. This generally means Google in the United Kingdom, because it has about a 90% hold on search activity. In the USA it's 61%. You may increase the likelihood of a page being indexed if you can show Google that you've put thought and detail into your page content. What this actually means is publishing a page that's providing plenty of unique and engaging content. If a page on your website isn't indexed, you have not been able to impress Google enough for it to think your page worthy of being included in their index. Essentially, they do not think its up to scratch enough to be seen by their customers.
Learn From Your Competitors
You can learn a great deal about what might be deficient with your website page by taking a look at your competition. The general standard of the pages that you visit will tell you about the standard you will want to attain and surpass, if your budget and time permits.
Your Message
A clear message delivered adequately is far better than a poor message delivered with bells and whistles! Looking at your competitor's sites will help you determine how well you will need to deliver your message. Make sure you are clear about what you are going to be saying and what you'll be asking your audience to do. Think carefully about what words, images and even video would make a potential customer purchase from you instead of one of your competitors. When you're clear about your message only then are you able to produce the content.
Your Page Is Your Display Product
Even if you're a service business you still need to treat every single page of your web site as if you are going to place it on a shelf for possible purchasers to view. If the product you place on show looks shabby nobody will buy it. If the product doesn't provide enough information it's a similar thing.
The Factors That Matter To Google
There aren't any mysteries to what Google pays attention to and uses. If you pay no heed to these factors the prospects of your page being indexed are almost zero. If your page is not indexed it will NEVER be served up on a search engine results page (SERP). The list below contains all of the on-page SEO elements which make up a web page. Some are not seen by the human eye but they're inspected by the search engine crawlers and are therefore vitally important.
- URL
- Page Title
- Meta Description
- H1 Tag
- Image file names & attributes
- Word count
URL - The Address Of Your Web Page
It is useful if the URL contains words that mean something. If it does it'll mean something to a search engine crawler. This is a useful page address 'www.wd4t.com/blog/managing-your-online-reputation-easy' because it gives an idea about what the subject of the destination page is about. 'www.wd4t.com/node/88' is not beneficial yet it is the same page address as the previous one, however it's the raw page address. If you are responsible for your page addressing you should ensure the address makes sense to a human and that it directly reflects what a human and a crawler will find when they visit the page.
Page Title - Times Have Changed
Just like the URL the Page Title is important and it is definitely an element that influences how well a page will rank. The Page Title is what appears in the tab of your browser. What you want to include in your page title are words that you want that page to be known for but at the same time you do not want to utilize the same sequence of words on multiple pages. It is important you avoid duplicate page titles. Google does exclude pages from its index if it thinks multiple pages of a site are too similar.
H1 Tag - Regard It As Heading 1
H1 denotes to a search engine the main title of the content they are crawling. To the human visitor it is the main heading. It should provide the reader of the page a very clear idea of what the content of the page is about.
Meta Description - Your Advert
This is unquestionably one of the most neglected elements and yet it happens to be one of the most significant. It's what Google will serve up if it decides your content is worthy of appearing in search results. It needs to be written with a call to action. If you don't write a Meta Description Google will decide for you what it will show and this is usually not a good thing.
Image File Names And Attributes
Search engines are unable to translate what an image is about, they only know that there is an image in place. The file name you give to an image assists a search engine work out what the image is about. In addition to this the search engines inspect the alt tag and the title tag fields that may be associated with pictures. These fields give further chances to tell a search engine what they should index a page for.
Word Count - Less Is Not More
It's a fine balance between having too many words and having too few words. Users are sometimes put off by having to read too much , however , they're going to leave your page if they not able to find enough information. What's clear is that Google does not like pages that are text deficient. It is vitally important to organise the words in a way that keeps the reader engaged and satisfies Google regarding word count.
Conclusion - Make It Good, Make It Count
In conclusion as a website owner you need to regard your web site pages like you would products you are placing on display. If your products look unappealing you can not expect people to be interested in them. The same is true for the search engines.
If you'd like your internet site pages to be indexed you have to make sure you feed the search engines with what they're searching for from content. If you want your site pages to be recognized by visitors you need to make sure they can see that you have put some effort into producing valuable content.
About the Author:
Mark Byers is the Managing Director of WD4T. Mark has had an involvement with the web for more than 20 years and specializes in optimizing websites to gain more visitors and convert those visitors into clients. As well as for WD4T and it's clients, he also provides consultancy services to a variety of digital agencies. Mark has published many articles on strategy and planning, website design and optimization.
Tidak ada komentar:
Posting Komentar