There is always a need for more information in order to optimize advertising prospects. Brand advertisers don't want to dip their toes into waters that will not yield anything. Some of the brightest minds in the world work on these details and they make sure they have the analytics down before investing a sizeable amount. Yahoo has started to use this as a means to integrate the ComScore vCE into their system. This means brand advertisers are now able to get more information out of the system before diving in.
With the integration of the comScore vCE, the results are going to come in a hurry. A lot of brand advertisers are intrigued by this change and will want to know what it can do for them in terms of profitability. In the end, there is nothing more important than the profit margin that is being presented to these brand advertisers.
Yahoo has had some struggles with ad sales as of late. They believe that this new program will help to revitalize them. They think that there's still a demand for their ad space, and that the problems they've been having are internal in nature.
Yahoo has tried to make a change with their system and this is what has come as a result of this endeavor. Yahoo is looking to continuously making changes in order to remain ahead of their own competitors while helping brand advertisers remain ahead of theirs. It is a win-win situation if there ever was one at the moment.
Back in April, Yahoo announced that they would be pairing up with an audience verification service called comScore. Now, that integration has officially begun. The program is live on Yahoo's US ad buying and reporting programs, and will offer some very nice features to their customers.
Many digital ad sellers are now trying to work with comScore so that they can provide media buyers with the kind of metrics that they need. They want to be able to give their buyers audience guarantees, and comScore allows that. It's likely that many companies will be following in Yahoo's footsteps in the future.
With the integration of the comScore vCE, the results are going to come in a hurry. A lot of brand advertisers are intrigued by this change and will want to know what it can do for them in terms of profitability. In the end, there is nothing more important than the profit margin that is being presented to these brand advertisers.
Yahoo has had some struggles with ad sales as of late. They believe that this new program will help to revitalize them. They think that there's still a demand for their ad space, and that the problems they've been having are internal in nature.
Yahoo has tried to make a change with their system and this is what has come as a result of this endeavor. Yahoo is looking to continuously making changes in order to remain ahead of their own competitors while helping brand advertisers remain ahead of theirs. It is a win-win situation if there ever was one at the moment.
Back in April, Yahoo announced that they would be pairing up with an audience verification service called comScore. Now, that integration has officially begun. The program is live on Yahoo's US ad buying and reporting programs, and will offer some very nice features to their customers.
Many digital ad sellers are now trying to work with comScore so that they can provide media buyers with the kind of metrics that they need. They want to be able to give their buyers audience guarantees, and comScore allows that. It's likely that many companies will be following in Yahoo's footsteps in the future.
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