One of the most ingenuitive forms of marketing that has come out in recent years is retargeting. This cookie-based technology actually is able to track what people have been searching for on the web, and then show relevant ads based upon their activity on the Internet. An example of this would be visiting Amazon.com, looking at cameras, and then going to another website and seeing an advertisement for the product that you were just considering. There are advantages and disadvantages to this particular type of marketing that we will now discuss, as well as why mobile retargeting is so successful.
Since the news feed ads are being presented right on the phones, they are able to monitor more and more along with generating a lot of clicks. People are willing to click on the ads when it comes onto their phones and this willingness is being tapped into by people. Everyone wants to get a piece of this pie before it goes out of control. The best part about these mobile ads has to do with the amount of ads being out there in comparison to the actual click through rate.
If you are surfing on Facebook everyday, you have more than likely seen news feed ads. Your newsfeed is where all the stories and posts that people connected to your Facebook site will be shown, allowing you to monitor what they are doing every day. There are advertisements that you can place in the newsfeed, something that many people do because they know how much attention is placed on Facebook news feeds. Retargeted news feed ads are some of the best types of advertisements that you can run, something that works very well with mobile advertising. In fact, a recent study showed that even though mobile made up just over 6 1/2% of the retargeted news feed ads that are used, over 8% of the overall clicks that are attributed to news feed ads actually resulted from mobile advertising.
There is no doubt most marketing campaigns are now focusing on these details in order to start seeing results that are worthwhile. It simply does not get better than this for those who want the best. Marketers around the world have started to tap into this market in order to attract more and more people towards their sales pages. It is a bargain deal in the modern age.
The advertising agency that was examined, AdRoll, revealed that there was almost a 75% increase in conversions using these types of retargeted ads. Considering that the ads that are shown are reflective of the items a person was looking at before, this contributes to the overall success of this type of marketing model. This should inspire more advertisers to consider using mobile retargeted advertising to increase their bottom line.
The idea that mobile advertising is getting more popular as many people thinking how to capitalize on this trend. However, before you start thinking that this is going to lead to additional sales, it really does depend upon what you are selling. You have to look at the products that are selling the best, and what the actual CTR and ads actually were. If you could have all of this information to make a logical decision, you could decide whether or not mobile retargeted news feed ads were a good choice for you.
Since the news feed ads are being presented right on the phones, they are able to monitor more and more along with generating a lot of clicks. People are willing to click on the ads when it comes onto their phones and this willingness is being tapped into by people. Everyone wants to get a piece of this pie before it goes out of control. The best part about these mobile ads has to do with the amount of ads being out there in comparison to the actual click through rate.
If you are surfing on Facebook everyday, you have more than likely seen news feed ads. Your newsfeed is where all the stories and posts that people connected to your Facebook site will be shown, allowing you to monitor what they are doing every day. There are advertisements that you can place in the newsfeed, something that many people do because they know how much attention is placed on Facebook news feeds. Retargeted news feed ads are some of the best types of advertisements that you can run, something that works very well with mobile advertising. In fact, a recent study showed that even though mobile made up just over 6 1/2% of the retargeted news feed ads that are used, over 8% of the overall clicks that are attributed to news feed ads actually resulted from mobile advertising.
There is no doubt most marketing campaigns are now focusing on these details in order to start seeing results that are worthwhile. It simply does not get better than this for those who want the best. Marketers around the world have started to tap into this market in order to attract more and more people towards their sales pages. It is a bargain deal in the modern age.
The advertising agency that was examined, AdRoll, revealed that there was almost a 75% increase in conversions using these types of retargeted ads. Considering that the ads that are shown are reflective of the items a person was looking at before, this contributes to the overall success of this type of marketing model. This should inspire more advertisers to consider using mobile retargeted advertising to increase their bottom line.
The idea that mobile advertising is getting more popular as many people thinking how to capitalize on this trend. However, before you start thinking that this is going to lead to additional sales, it really does depend upon what you are selling. You have to look at the products that are selling the best, and what the actual CTR and ads actually were. If you could have all of this information to make a logical decision, you could decide whether or not mobile retargeted news feed ads were a good choice for you.
About the Author:
TubeViperX is a social media site aimed at uncovering the advantages & disadvantages by providing an insightful TubeViperX Review.
Tidak ada komentar:
Posting Komentar