Jumat, 24 Januari 2014

The Best DIY SEO You Can Undertake

By Doris Rivas


SEO, as you might remember, is the Search Engine Optimization necessary to get the attention of the search engines. This is required for your websites to be listed on their results pages when a potential customer enters your keywords into their search box. There are many companies who will charge you and take care of all of this for you, however, DIY SEO is something that can be learned and is fun.

You have talked with people, probably Internet Marketers, who have mentioned the on site SEO to you. There is also off site SEO that can help quite a bit as well. This comprises the two main types or categories of Search Engine Optimization out there. Both of them are important.

The best place to start is with the domain name. It should be something that is as closely related to the industry or product name as possible. It should have one of the main keywords in it and should also be on a . Com, . Info or . Net TD. It must also be as short as possible and memorable.

Then, on to the website, itself. Begin with the content. People are looking for information and so is the spider bots that crawl your page to get you indexed for the results listing. Make sure you have a lot of pertinent content, spelled correctly with all grammar rules being followed. The appropriate keywords and secondary keywords should be of an appropriate density. DIY SEO means you will need to do your homework and find those words that are popular for your industry.

Several of the other items are, in no particular order, the title, the META tags, the header copy and the use of some of the social media gadgets. The title should include the keyword and closely resemble the URL you have established. The META tags should be used to help direct the spider bots to the content in specific ways. Using header one and two sub headings will also be informative to, not only the bots, but for the real people who will be reading your information.

Writing articles are part of a balanced off site DIY SEO. Probably some of the best because, in these articles, you will be able to show your authority in the niche you are promoting. The spiders will see all of these articles and they will know that the live links you have placed in each one is a good indication that your website has a lot to offer. People reading the articles will also get an idea that you are someone to listen to.

Additional back links can be created by posting on forums or guest blogging on the many blogs that are also related to your niche. You can begin some of those blogs or establish those forums if you are so inclined. This will help set you up as an authority in your field, something that is critical in getting the attention of spider bots and real people.

You need to be on the first page of the search engine results page when people enter your keywords into their search box. The DIY SEO that will help can be fun and it is fairly easy to learn if you apply yourself. It is not a waste of time and is the only thing standing between you and the sales you are looking for.




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