For sure there is nothing wrong with sales pages; however, videos convert sales much better than sales pages and can help you succeed where you have failed with regular landing pages. The first thing you need to realize is that people are much more willing to listen than to take the time to read through a bunch of information. You can make the landing page look as nice and as exciting as you wish, but a video is always going to win over the customers' attention.
Second, a landing page is left open to the customer's own interpretation of voice. With a video, you control the excitement and the presentation of information. Besides, you can pack a powerful punch of information into a short video, hooking the customer, and then you can let them figure out the rest and order on your landing page.
Images and videos are powerful marketing tools. While videos aren't searchable themselves, SEO has been made quite easy for them, and they often appear at the top of search result pages. This helps drive people to your videos organically.
5. It is easier than you think. It might take a few practice runs, but you will learn to make great product videos in no time. Since you are in sales, you are already used to engaging people and pitching a product. On the other hand, writing product briefs is an art unto itself, and you will likely need to pay a writer if you want great content. 6. You can post to multiple locations at once. Google will punish you harshly if you use the same article on multiple sites, but you can host your video on YouTube and embed it anywhere you want without reprisal.
As you can see, videos work better than text for converting visitors into customers. Try this on your next landing page and see how it can work for you.
In some split tests the results of adding a video increased traffic by almost 74%. That is a massive jump that can be done simply with the addition of a simple video explaining your product, and what it can do for your client. In many cases videos are added in the form of a testimonial. This is an extremely potent form of advertisement, as the user begins to trust your company through the shared experiences in the sales or product video. This is one of the most effective methods.
Second, a landing page is left open to the customer's own interpretation of voice. With a video, you control the excitement and the presentation of information. Besides, you can pack a powerful punch of information into a short video, hooking the customer, and then you can let them figure out the rest and order on your landing page.
Images and videos are powerful marketing tools. While videos aren't searchable themselves, SEO has been made quite easy for them, and they often appear at the top of search result pages. This helps drive people to your videos organically.
5. It is easier than you think. It might take a few practice runs, but you will learn to make great product videos in no time. Since you are in sales, you are already used to engaging people and pitching a product. On the other hand, writing product briefs is an art unto itself, and you will likely need to pay a writer if you want great content. 6. You can post to multiple locations at once. Google will punish you harshly if you use the same article on multiple sites, but you can host your video on YouTube and embed it anywhere you want without reprisal.
As you can see, videos work better than text for converting visitors into customers. Try this on your next landing page and see how it can work for you.
In some split tests the results of adding a video increased traffic by almost 74%. That is a massive jump that can be done simply with the addition of a simple video explaining your product, and what it can do for your client. In many cases videos are added in the form of a testimonial. This is an extremely potent form of advertisement, as the user begins to trust your company through the shared experiences in the sales or product video. This is one of the most effective methods.
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Video Marketing Publisher is a news review site that reveals the truths & myths by providing a Video Marketing Publisher Review.
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