Facebook is a well-known social media site that has, over the last couple years, acquired several different companies. Its latest acquisition is with a company called LiveRail, a company that is known for delivering very targeted ads over videos. One of the main problems that people face when dealing with watching videos is that the ads that they see are not relative to the content being shown. The reason that a person searched for a video was to find a specific type of content. They would be more likely to purchase the products being displayed if they were actually relevant to what they were watching. This article will address why LiveRail will improve Facebook dramatically in regard to the delivery of ads using videos on the Facebook platform.
Facebook And Videos
LiveRail is a company that has been working with major players including Dailymotion, A&E and major league baseball teams. Its ability to provide relevancy with all of the ads that it displays has made it a topic for major advertisers. By acquiring LiveRail, Facebook will profit significantly, and by improving targeting and relevancy with all of the ads displayed on its Facebook platform, it will make the user experience that much better, similar to what you would expect when looking through organic listings on search engines.
LiveRail has called itself the "Leading Monetization Platform For Publishers" in its quest for more space in this competitive field. The company overall has customers numbering in the hundreds and is responsible for the delivery of 7 billion video ads each month. The video ads from LiveRail is estimated to have reached 37.2 percent of all Americans according to ComScore.
The goal of Facebook and this LiveRail acquisition is to make it possible for advertisements to compare with what is found in organic search listings. Videos typically autoplay for about 15 seconds, during which time the advertisements will be presented.
For premium publishers, they now have the opportunity to approach hundreds of millions of individuals that are more inclined to watch videos on the web. It will also add more relevancy to the ads that are displayed using LiveRail and its advanced technology. Internet marketers will definitely make more money as a result of this type of targeting, making the most of their advertising dollars. Any opportunity to display the ad on videos that are extremely relevant will be handled by the technology behind what LiveRail has to offer.
Facebook And Videos
LiveRail is a company that has been working with major players including Dailymotion, A&E and major league baseball teams. Its ability to provide relevancy with all of the ads that it displays has made it a topic for major advertisers. By acquiring LiveRail, Facebook will profit significantly, and by improving targeting and relevancy with all of the ads displayed on its Facebook platform, it will make the user experience that much better, similar to what you would expect when looking through organic listings on search engines.
LiveRail has called itself the "Leading Monetization Platform For Publishers" in its quest for more space in this competitive field. The company overall has customers numbering in the hundreds and is responsible for the delivery of 7 billion video ads each month. The video ads from LiveRail is estimated to have reached 37.2 percent of all Americans according to ComScore.
The goal of Facebook and this LiveRail acquisition is to make it possible for advertisements to compare with what is found in organic search listings. Videos typically autoplay for about 15 seconds, during which time the advertisements will be presented.
For premium publishers, they now have the opportunity to approach hundreds of millions of individuals that are more inclined to watch videos on the web. It will also add more relevancy to the ads that are displayed using LiveRail and its advanced technology. Internet marketers will definitely make more money as a result of this type of targeting, making the most of their advertising dollars. Any opportunity to display the ad on videos that are extremely relevant will be handled by the technology behind what LiveRail has to offer.
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