White Ops has been hired in order to target the major advertisers and see how they are going about their day-to-day practices. Are they only resorting to using bot fraud in order to get the attention of prospective customers? This is being done after a lot of claims are being made that the major advertisers are cutting corners and just using bot fraud to inflate numbers. White Ops is a renowned named in the advertising security world and will be using their research to put together a firm report by October.
The ANA has decided it is time to start looking into the top 30 advertisers and seeing what type of practices they are employing. They have put together a campaign that is going to be used in order to see what type of advertising is going on by these giants in the advertising world. Are they only using legitimate ways to advertise? Are they being fraudulent with their approaches?
The government has finally be prodded into doing a study and seeing how far the issue falls in order to get a read. This will help set the legislation to guard against bot fraud in the future. The goal is to put together legalities that are in sync with what is taking place in the world of advertising.
The government is going to be looking to make amends and this is going to be the first step in the process of making sure there is a problem to resolve. With the market being on shaky grounds and not trusting what is being sold to them, it could result in the falling out of the economy. The government wants to avoid this at all costs and that means the hiring of this advertising security firm to do a month-long study. The recommendations that are going to be put through will be used as the premise for putting in new legislation to get rid of bot fraud.
Bot fraud has been going on for a long time ever since the digital realm became a viable solution to use for advertising. It has become the easiest way to get to the most number of people possible and as fast as possible too.
Bot fraud is the easiest way to make money for advertising firms and they know this is the way to go. However, is it truly an issue that could shake the market? The ANA certainly believes so and they have started to target the advertisers to see how far the problem truly goes.
The ANA has decided it is time to start looking into the top 30 advertisers and seeing what type of practices they are employing. They have put together a campaign that is going to be used in order to see what type of advertising is going on by these giants in the advertising world. Are they only using legitimate ways to advertise? Are they being fraudulent with their approaches?
The government has finally be prodded into doing a study and seeing how far the issue falls in order to get a read. This will help set the legislation to guard against bot fraud in the future. The goal is to put together legalities that are in sync with what is taking place in the world of advertising.
The government is going to be looking to make amends and this is going to be the first step in the process of making sure there is a problem to resolve. With the market being on shaky grounds and not trusting what is being sold to them, it could result in the falling out of the economy. The government wants to avoid this at all costs and that means the hiring of this advertising security firm to do a month-long study. The recommendations that are going to be put through will be used as the premise for putting in new legislation to get rid of bot fraud.
Bot fraud has been going on for a long time ever since the digital realm became a viable solution to use for advertising. It has become the easiest way to get to the most number of people possible and as fast as possible too.
Bot fraud is the easiest way to make money for advertising firms and they know this is the way to go. However, is it truly an issue that could shake the market? The ANA certainly believes so and they have started to target the advertisers to see how far the problem truly goes.
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