If you haven't heard, it was recently announced that Google will be removing some author photos from search. At first many web developers may not think much of this, but it's going to have some pretty serious implications. Part of the reason Google originally introduced author photos was to create authority for certain links.
There are many possibilities surrounding this move by Google including the question as to whether it is a UX decision or a decision related to the AdWords ads that now occupy the top spots in Googles search. The reality is that Google is a company like any other, and the primary interest is the bottom line. The reality is that we might never know exactly what Google was thinking, leaving us only with the question as to where to go from here. For many sites recouping the traffic lost through this seemingly minor move will be a long process and require a lot of revenue and time.
As a free service Google makes money off ppc advertisements that it places strategically in on its search pages and on other sites via Adsense, if it's clicks drop due to the advantage of a free service, like Google Authorship, then eliminating the advantage would seem like a natural solution.
Studies have shown that users are drawn to pictures and search results that contain pictures find that their CTR increases at an astounding rate. In some cases the change is over 150%, and even in the lowest range a change of 30% is very impressive. This means that ads, even if they occupy the top three search spots, would be far less valuable.
Regardless of the reasoning behind the change, the fact remains that one well kept SEO secret is now a thing of the past forcing marketers to find traffic elsewhere.
The recent announcement by Google regarding the end of author pictures in search results took the SEO world by storm. This seemingly insignificant feature was actually a gem for online marketers that could raise their CTR by up to 150%. The question on everyones mind has become why did google implement this sudden change, and where do we go from here.
There are many possibilities surrounding this move by Google including the question as to whether it is a UX decision or a decision related to the AdWords ads that now occupy the top spots in Googles search. The reality is that Google is a company like any other, and the primary interest is the bottom line. The reality is that we might never know exactly what Google was thinking, leaving us only with the question as to where to go from here. For many sites recouping the traffic lost through this seemingly minor move will be a long process and require a lot of revenue and time.
As a free service Google makes money off ppc advertisements that it places strategically in on its search pages and on other sites via Adsense, if it's clicks drop due to the advantage of a free service, like Google Authorship, then eliminating the advantage would seem like a natural solution.
Studies have shown that users are drawn to pictures and search results that contain pictures find that their CTR increases at an astounding rate. In some cases the change is over 150%, and even in the lowest range a change of 30% is very impressive. This means that ads, even if they occupy the top three search spots, would be far less valuable.
Regardless of the reasoning behind the change, the fact remains that one well kept SEO secret is now a thing of the past forcing marketers to find traffic elsewhere.
The recent announcement by Google regarding the end of author pictures in search results took the SEO world by storm. This seemingly insignificant feature was actually a gem for online marketers that could raise their CTR by up to 150%. The question on everyones mind has become why did google implement this sudden change, and where do we go from here.
About the Author:
Keyword Advantage is a news review site that reveals the truths & myths by providing a Keyword Advantage Review.
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