Kamis, 10 Juli 2014

Get Great Marketing Results In 2014 With Infographics

By Arees Furqan


Having a business online means you create a presence on the internet that is used to attract customers and further promote your brand. If your business is new to the internet, or if you have been online for awhile now but can't seem to drive large amounts of traffic to your website, then you need to keep reading for good advice.



1. Dynamic Presentations and Slide-ology: Gone are the days when PowerPoint presentations where the only means of advertising. Marketers have taken this to a whole new level by combining PowerPoint and flash to generate dynamic marketing presentations. Intense graphics and less text is used to drive the message home, and this is proving to be effective especially with the wake of smartphones and other hand held devices.

In the past several years, commercial art design experts have evolved the production of infographics. At this point, even the most complex tasks can be shown in a simplified form with an infographic. This can help a marketer more easily describe what they are selling, and how it helps a potential customer receive the full benefits of that product or service.

3. Vector art: Graphics designers are now using hand-crafted vector art to create eye-catching advertisements online. The authentic designs in these vector-arts attract one to look at, and this in turn delivers the main message as needed. This is by far the simplest yet easiest way to capture young people�s mind, and get them know what you are promoting as a marketer.

There are several web sites that can help in the design of an infographic, but most often a specially trained artist or designer will be most helpful. They can take the exact requirements of what needs to be conveyed, organize them into a clear design, and get the image created, completely customized to the needs of the marketer. Start using infographics today in your 2014 marketing efforts, and join the trend that has proven to be successful.

The graphics used in marketing change over time in response to changes in society, so it's important to keep up with the kind of graphics that are getting responses today. Read on to find out common trends in marketing graphics that have been used so far in 2014.Minimalism has been a big trend in marketing graphics this year. Simple display of information with clean, solid colors and no clutter has been common especially in marketing materials for more professional firms. Drop shadows and gradients have been out of style in favor of simple straight lines dividing solid colors.




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