Senin, 07 Juli 2014

Christmas Email Marketing Ruined By Blacklists

By Faisal Rodgers


Being placed on a blacklist is one of the worst things for an Internet marketer. The main problem is this means that their IP address has been identified as sending out a lot of SPAM to people and this often means a dramatic drop in the number of communications that are being sent out to clients. What a lot of email marketers do not realize is how the blacklist can easily ruin their Christmas marketing season.



The first thing the blacklist is going to do is be shared with other hosting companies. When the blacklist gets shared it often is going to prevent the emails that marketers are sending out from reaching clients who are on a specific server. When this happens it means the marketer is going to miss out on quite a bit of their traffic potential and this means they are going to notice a dramatic drop in their income.

The money is in your list! This is an old saying that people often ignore. For mass email marketers, it is easy to forget that people really don't want product and service emails from people they do not know or trust. Your key to sending email without it getting flagged as spam is to build trust with your list. The best way to build trust is by having an opt-in list. An opt-list consists of people who actually decided on joining your list and who actually want what you have to offer.

If you have purchased a list and did not build that initial rapport, another thing that you can do is not sell to your list from the get go. You should probably just send information and build trust. From that trust you can start blasting out emails that they will open and not mark as spam. Another thing that this does is allows the big email companies to learn to trust your IP and to whistle you are a trusted sender of email.

Give these things a shot and your email will hit the inbox.

Blacklisting serves a great purpose, to keep spam out of the inbox but of course you aren't sending spam. Hopefully, you are sending email to alert potential customers about products and services that are valuable to them.




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