Jumat, 26 Desember 2014

How Businesses Can Benefit From Responsive Website Design Edmonton

By Stacey Burt


As people are shifting to use of mobile devices such as tablets and smartphones to access the internet, businesses need to ensure they remain aligned to these new emerging demands in terms of optimizing their websites. A responsive website design Edmonton, Alberta can offer many benefits. For every task that used only to be done on desktop, it is now being done on mobile devices.

Internet surfing is one main activity that is being carried out on mobile devices. From browsing the social media, checking emails, to doing online shopping, all is happening right from the hand held phone devices. Since the mobile internet usage is steadily increasing, website owners should ensure they design sites that are mobile friendly.

Travelers want to access their favorite music and videos while travelling. Homeowners want to monitor the security situation in their homes right from their smartphones. There is a huge demand for businesses to ensure they have created websites that can meet both PC as well as mobile viewing of content.

When you access the content of the site from a PC, you will view it clearly on the big screen. Similarly, when you use your mobile device, you will also see the content clearly as it retracts to fit on that small screen. This way, you are allowing your site to be accessed from both platforms- the mobile and the PCs.

In the past, you could lose many audiences because they could not access your site through their mobile phones but today, that is changing as users regardless of what platform they are using to surf the internet, they can access your website easily and in any screen big or small. One big advantage of using responsive designs is that you are able to convert the audiences or leads that come from mobile devices. This is a traffic that has been lost in the previous times because sites where not optimized.

However, with your new design, you can now be able to tap the clientele base whether coming from PC or mobile devices. There are also tools, which you can use to discover the behavior and interaction of mobile users when they land on your website. The way in which they behave when they get to shopping carts, visit a specific page, or land on your home page.

When users accesses your site and find it difficult to navigate through or cannot see the content they want, they will abandon that site and head to another. This is likely to happen if you have not optimized your site to mobile use. Consider that the time taken by audiences when they land on your site will be used by the search engines algorithms to determine the ranking of your website on SERPs.

You may therefore suffer negatively because audiences are abandoning your pages soon they land on the site. Instead of managing two SEO campaigns for two websites, you can make it easy with one design, which meets all the SEO requirements. You will be working on a single site but not many websites.




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