Jumat, 19 Desember 2014

CM Punk & The Need For An Internet Marketing Company

By Rob Sutter


If you are someone who considers themselves a fan of pro wrestling, regardless of the specific companies, you may have already become familiar with CM Punk's recent podcasts. With host Colt Cabana, who is a longtime friend of Punk, the former World Wrestling Entertainment star spoke quite negatively about the company in question. Those who have been longtime WWE fans will tell you how eye-opening these podcasts were. To me, it shows that WWE is in need of a reputable Internet marketing company.

It was with these podcasts that Punk spoke about WWE and his harsh treatment by the company during his last few years there. Some of the issues that Punk brought up were medical, including the staph infection that he wrestled with for quite some time. It's also been said that staph infections, when left untreated, can prove to be deadly. What this does, more than anything else, is showcase the lack of the care on the part of WWE and its general workforce.

There has also been quite a bit of censorship when it came to the creative process of WWE. To illustrate this, Punk stated that he wanted to walk Chael Sonnen to the octagon for a UFC fight, which was shot down by WWE. However, it wasn't until later on that fellow WWE talent Triple H was given the greenlight to accompany Floyd Mayweather for his own boxing match. To say that this stifling would be an understatement and it shows the strong need for an Internet marketing company as well.

Why does such a large company need an Internet marketing company, you may wonder? It comes down to a single idea: reputation management. WWE, at the moment, does not look very good and the fact that various publications reported Punk's podcast show that he was able to create a sizable dent in the company's armor. One could make the argument that long-term efforts with firms like fishbat can smooth over matters, though this is more of a hypothetical statement than anything else.

No one can argue with the fact that Punk's part, in these podcasts, have shed quite a bit of light on the inner workings of WWE. Why should talent be mistreated in such ways that they are either hurt due to injuries or simply burned out because of a lack of creative freedom? Factors like these are ones that WWE would be wise to address, in the most professional of ways to boot. Even if this is done, I'm sure that no wrestling fan will forget Punk's words for a while.




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