Facebook has a new feature intended to boost post click throughs. In only a few steps you will be able to add "call to action" buttons to your Facebook page. So far, testing indicates this will improve number of clicks. For example, you might post a notice about a webinar or newsletter and include a call to action. Facebook advertisers can also use call to action buttons.
One challenge to using the call to action buttons for advertising is that you have to install Facebook's Power Editor advertising tool. If you are very familiar with Facebook, you probably already know how to do that. You have to have Google Chrome to use the Power Editor. You can also find some instructions about Power Editor at the Google Chrome download site.
After you have Power Editor, you just check to be sure you can see your page in the sidebar on the left. The editor allows you to manage lots of pages, so you will probably see other pages listed there as well. At this point, you can go to the call to action button and create an advertisement or a post. Just follow these steps.
Follow these simple instructions to empower your posts with a call to action! Create your headline and text. Add photos and links. Now you can create a call to action. Select whether or not the post is an advertisement. The choices are offered in the lower portion of your screen.
The call to action button is not a huge change; however, it is very helpful in getting people to act on the things you post. All in all, it is a very nice improvement.
One challenge to using the call to action buttons for advertising is that you have to install Facebook's Power Editor advertising tool. If you are very familiar with Facebook, you probably already know how to do that. You have to have Google Chrome to use the Power Editor. You can also find some instructions about Power Editor at the Google Chrome download site.
After you have Power Editor, you just check to be sure you can see your page in the sidebar on the left. The editor allows you to manage lots of pages, so you will probably see other pages listed there as well. At this point, you can go to the call to action button and create an advertisement or a post. Just follow these steps.
Follow these simple instructions to empower your posts with a call to action! Create your headline and text. Add photos and links. Now you can create a call to action. Select whether or not the post is an advertisement. The choices are offered in the lower portion of your screen.
The call to action button is not a huge change; however, it is very helpful in getting people to act on the things you post. All in all, it is a very nice improvement.
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