For those that don't know, paid search ads are the placements that are seen at the very top and the margins of search result pages. These are common in the world of Long Island SEO, and it's easy to see why, given the attention they draw. Perhaps you're thinking about investing in paid search, too. If so, you should know how to get the most out of your dollars. With the following do's and don'ts, you will be more than satisfied with your investment.
To maximize your paid search investment, perform extensive keyword research. What this will do is help you determine terms that will not only be relevant to your offerings, but convert over extended periods of time. Without an understanding of conversion, you may end up putting effort into keywords that underperform, therefore wasting the aforementioned investment. This is just one of many tips that names like www.fishbat.com can offer.
It's also worth noting the importance of written copy. To run an effective paid search campaign, your links should be accompanied by eye-catching content. You only have so much space to write, though, which is why you should keep your messages as snappy as possible. If you're not confident in your abilities to write such content, feel free to employ the services of someone who's better versed in this endeavor.
Now let's discuss a few things to avoid, including potential inconsistencies in your paid ads. For example, if your copy says that your link will direct a user to a certain page, you must ensure that the included link matches. If it leads a user to an entirely different section of your website, your chances of turning this prospect into a true lead will diminish. Be sure to double check your ads before sending them out to go live.
To truly maximize your paid search efforts, consistently evaluate the performance of your ads. Be mindful of the results that they're generating over time. If they're underperforming, perhaps you must write more engaging copy. Maybe it's a matter of your website not being optimized for various platforms, desktop and mobile being the most prominent. Whatever the case may be, reporting on your ads will allow you to modify them, if need be, for better results.
To maximize your paid search investment, perform extensive keyword research. What this will do is help you determine terms that will not only be relevant to your offerings, but convert over extended periods of time. Without an understanding of conversion, you may end up putting effort into keywords that underperform, therefore wasting the aforementioned investment. This is just one of many tips that names like www.fishbat.com can offer.
It's also worth noting the importance of written copy. To run an effective paid search campaign, your links should be accompanied by eye-catching content. You only have so much space to write, though, which is why you should keep your messages as snappy as possible. If you're not confident in your abilities to write such content, feel free to employ the services of someone who's better versed in this endeavor.
Now let's discuss a few things to avoid, including potential inconsistencies in your paid ads. For example, if your copy says that your link will direct a user to a certain page, you must ensure that the included link matches. If it leads a user to an entirely different section of your website, your chances of turning this prospect into a true lead will diminish. Be sure to double check your ads before sending them out to go live.
To truly maximize your paid search efforts, consistently evaluate the performance of your ads. Be mindful of the results that they're generating over time. If they're underperforming, perhaps you must write more engaging copy. Maybe it's a matter of your website not being optimized for various platforms, desktop and mobile being the most prominent. Whatever the case may be, reporting on your ads will allow you to modify them, if need be, for better results.
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Please contact fishbat to learn more about SEO in general.. Free reprint available from: Paid Search Do's And Don'ts For Long Island SEO Success.
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