Minggu, 25 Mei 2014

Are Apple And Samsung Losing Ground To Chinese Handset Makers In 2014?

By Bilal Hamdan


Strategy Analytics released the latest report on the global smartphone market recently. There were some interesting features in this report. The total market share grew by at least 33% with a total unit sale of 281 million units during the first quarter (Q1) of 2014. The same period saw an increase of 9.4% in the total mobile phone market which include smartphones and all other feature phones. A total of 408 million units of mobile phones were shipped worldwide during the first quarter of 2014.



The thing about certain types of technology is that there are only a fixed number of manufacturers. Take touchscreens for instance. The main supplier to Apple of these is Samsung, and this is despite the many legal battles between them.

This is because Apple has nowhere else to go to purchase the screens that they require, for the quality that they want. They do use other suppliers, but they only produce a small amount compared to Samsung. The same thing applies to the main chips, such as ARM, and many other internal components.

The global mobile phone market also has recorded an increase in its share by at least 9.4% during the Q1 of 2014. Nokia, LG and Samsung were seen losing a part of their share in favor of Huawei, Lenovo and Apple in the global mobile phone market.

The big sellers of mobile phones in China are all Android models, and they all now use version 4. This means that they are running the same software as most branded names, such as HTC and Samsung.

It was not a real surprise to the technology industry when recent sales figures emerged and they showed that Apple, Samsung loses ground to Chinese handset makers in Q1. Demand for branded products had been on the rise in China, but the cost of these units is still out of reach for the average person. So at some point China was going to start producing units that would be able to compete with the more well-known products.




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