Minggu, 13 April 2014

Webinar Marketing Strategies For 2014 - Branding Your Company

By Adam Roell


If you have ever thought about conducting a webinar online, you have probably contemplated this for one of many reasons. You have probably heard about how people can literally become overnight successes as a result of doing these seminars over the web. As you probably know, by driving a significant amount of people to your webinar, it is a great way to alert people to the fact that you exist.



Unfortunately, doing so may require a substantial amount of money invested in online advertising. In order to bypass the usual costs associated with driving traffic to a website to make sales, you might want to consider using the power of online webinars. The following strategies can be used for any webinar that you set up, allowing you to generate the maximum amount of attendees that will be interested in what you have to sell.

Webinars For Branding Your Company And Products: When you think of a webinar, these online seminars are almost always trying to sell something. They will offer a PowerPoint presentation that can be presented by one or multiple parties, all with the objective of conveying a certain type of information. The goal of a webinar should not only be to sell the products that you have, but to also brand yourself and your products as a result of people seeing you on the webinar.

In 2014, instead of simply presenting a limited time offer, you should also give people additional bonuses if they act right after the webinar concludes. This will motivate them even more to take action and purchase the products that you are selling.

Although limited time offers have been around for several years, when using a webinar, you need to offer a specific bonus that only applies to attendees. This will motivate people to not only attend your webinar when it is live, but will inspire many of them to take out their credit card and make the purchase in order to get the extra bonuses that they will definitely be afraid of losing. Hopefully this webinar marketing strategy for 2014 will help you earn more money online this year.




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