There is a lot going on in the world of mobile ads these days and Google plays a bit part in all of it. Googles's mobile ad market share is an important part of this trend. Now, more than ever, companies are using technology, social media and other ways to get into the world of global marketing.
Google has close to 90% of its share in the mobile search industry, and it continues to rise through the use of smartphone, tablets and other mobile devices with the use of its ads and apps. You also have an increase in Google's apps with Android operating systems with app sales on its play store.
Let's just take a look at Google's mobile ad spending which is expected to grow in the next few years due to increasing budgets. This growth is fueled by the increase in internet traffic from these mobile devices. According to eMarketer, the Global Mobile ad spending has increased to 105% and it's now worth about $17.96 billion. These are just figures from last year, yet we predict that it is poised to grow to $31.45 billion this year and $94.91 billion by 2018.
Gone are the days when advertising was limited to printed ads in newspapers and magazines. Companies are no longer reliant on expensive print advertising campaigns that once graced the pages of magazines and took up entire pages of popular newspapers. Now advertising is all about interactive advertisements, ads that are geared to specific demographics and user friendly.
The fast rate at which mobile ads have gained traction and Facebook's ad revenue has further cemented Facbook's future in digital mobile advertising. Google and Facebook have now cemented their places at the top of the digital ad market, and they account for over 2/3 of the spending that is conducted in this industry. This figure is only expected to increase as more people use their mobile devices to make purchases.
Google has close to 90% of its share in the mobile search industry, and it continues to rise through the use of smartphone, tablets and other mobile devices with the use of its ads and apps. You also have an increase in Google's apps with Android operating systems with app sales on its play store.
Let's just take a look at Google's mobile ad spending which is expected to grow in the next few years due to increasing budgets. This growth is fueled by the increase in internet traffic from these mobile devices. According to eMarketer, the Global Mobile ad spending has increased to 105% and it's now worth about $17.96 billion. These are just figures from last year, yet we predict that it is poised to grow to $31.45 billion this year and $94.91 billion by 2018.
Gone are the days when advertising was limited to printed ads in newspapers and magazines. Companies are no longer reliant on expensive print advertising campaigns that once graced the pages of magazines and took up entire pages of popular newspapers. Now advertising is all about interactive advertisements, ads that are geared to specific demographics and user friendly.
The fast rate at which mobile ads have gained traction and Facebook's ad revenue has further cemented Facbook's future in digital mobile advertising. Google and Facebook have now cemented their places at the top of the digital ad market, and they account for over 2/3 of the spending that is conducted in this industry. This figure is only expected to increase as more people use their mobile devices to make purchases.
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