Digital marketing methods have evolved over the last few years. Certain staples remained, social media being one of the most prominent, but our approaches have definitely shifted. This isn't to say that other methods have gone by the wayside, though. Newsletters, for instance, can still have a positive impact if utilized correctly. Online marketing companies can tell you, though, that there are certain misconceptions to be wary of. These are just a few newsletter myths that don't hold up.
"Newsletters aren't worth the effort they require." One of the most remarkable aspects about high-quality newsletters is the engagement they're capable of. As such authorities on marketing as fishbat.com will tell you, they can prove useful in terms of directing people to websites. With solid copy and crisp images, engagement is almost a certainty. If you're not willing to put in the effort, your newsletters won't have the same potential.
"It doesn't matter what my newsletters show." This is yet another big myth that those who would like to design newsletters should be aware of. "Content is king" may seem like a tired saying, but it remains relevant in digital media. Newsletters are designed to provide value, whether it's in the form of news, information in general, or what have you. If your content lacks this value, then the time you spend on newsletters will be for naught.
"Monthly newsletters are overkill." In fact, monthly newsletters is the norm in modern marketing. One of the reasons for this is that it's not spammy, as you're not flooding email boxes on a daily basis. Furthermore, it will help your core audience remember you, which is especially useful during those times of the year when business is most booming. Don't be afraid to develop monthly newsletters because they will perform best.
"The longer a newsletter is, the more content you can pack in." This is perhaps the biggest misconception about newsletters, as "more" doesn't necessarily mean "better." Keep in mind that the average person has a short attention span online. Your goal is to have them absorb your content, which is where briefness comes into play. By keeping your newsletter at one page's length, you'll see greater performance.
"Newsletters aren't worth the effort they require." One of the most remarkable aspects about high-quality newsletters is the engagement they're capable of. As such authorities on marketing as fishbat.com will tell you, they can prove useful in terms of directing people to websites. With solid copy and crisp images, engagement is almost a certainty. If you're not willing to put in the effort, your newsletters won't have the same potential.
"It doesn't matter what my newsletters show." This is yet another big myth that those who would like to design newsletters should be aware of. "Content is king" may seem like a tired saying, but it remains relevant in digital media. Newsletters are designed to provide value, whether it's in the form of news, information in general, or what have you. If your content lacks this value, then the time you spend on newsletters will be for naught.
"Monthly newsletters are overkill." In fact, monthly newsletters is the norm in modern marketing. One of the reasons for this is that it's not spammy, as you're not flooding email boxes on a daily basis. Furthermore, it will help your core audience remember you, which is especially useful during those times of the year when business is most booming. Don't be afraid to develop monthly newsletters because they will perform best.
"The longer a newsletter is, the more content you can pack in." This is perhaps the biggest misconception about newsletters, as "more" doesn't necessarily mean "better." Keep in mind that the average person has a short attention span online. Your goal is to have them absorb your content, which is where briefness comes into play. By keeping your newsletter at one page's length, you'll see greater performance.
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