If you're a business owner, you should have a LinkedIn company page as well. While it's likely that you already have a user account on this site, perhaps your business hasn't been given the attention it needs on said site. This is where company page creation comes into play, and it's worth noting that it pays off when the effort is put forth. Here are some of the do's and don'ts that will help for the sake of Long Island advertising.
First, and foremost, include as much information as you can. A LinkedIn company page is only as successful as the information that's included, which means that the more details you can provide, the better said page will perform. Such details include, but aren't limited to, employee numbers and branding materials. These materials go a long way in making a LinkedIn company page feel complete, but there is much more insight that agencies like fishbat can provide.
Your LinkedIn company page should be consistent in regard to social media as a whole. To frame this, let's say that you use a certain logo on your Facebook company page; you'll want to use the same logo on your LinkedIn page as well. This creates a sense of consistency that makes your business appear professional. Such an endeavor is useful in maintaining your online reputation, not to mention establishing your brand in the eyes of your consumer base.
When it comes to the don'ts of LinkedIn company page development, failing to take advantage of certain types of content should be noted. Did you know that, not only on LinkedIn but social media in general, video tends to perform much better than any other type of content? What this means, as you might imagine, is that it should be given a certain amount of attention. It shouldn't be the only content you post, but ignoring it would be an oversight.
There's also the possibility of content not being published frequently. The best LinkedIn company pages publish content once every few days, at least, to keep themselves relevant. Without fresh, high-quality content, you will be unable to maintain relevance, not only in your industry but in the eyes of your target audience. Content matters, so be proactive in regard to how much goes out on a routine basis.
First, and foremost, include as much information as you can. A LinkedIn company page is only as successful as the information that's included, which means that the more details you can provide, the better said page will perform. Such details include, but aren't limited to, employee numbers and branding materials. These materials go a long way in making a LinkedIn company page feel complete, but there is much more insight that agencies like fishbat can provide.
Your LinkedIn company page should be consistent in regard to social media as a whole. To frame this, let's say that you use a certain logo on your Facebook company page; you'll want to use the same logo on your LinkedIn page as well. This creates a sense of consistency that makes your business appear professional. Such an endeavor is useful in maintaining your online reputation, not to mention establishing your brand in the eyes of your consumer base.
When it comes to the don'ts of LinkedIn company page development, failing to take advantage of certain types of content should be noted. Did you know that, not only on LinkedIn but social media in general, video tends to perform much better than any other type of content? What this means, as you might imagine, is that it should be given a certain amount of attention. It shouldn't be the only content you post, but ignoring it would be an oversight.
There's also the possibility of content not being published frequently. The best LinkedIn company pages publish content once every few days, at least, to keep themselves relevant. Without fresh, high-quality content, you will be unable to maintain relevance, not only in your industry but in the eyes of your target audience. Content matters, so be proactive in regard to how much goes out on a routine basis.
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