For those that are unfamiliar with typography, it's basically the art of designing and arranging text. What you may not know about this process is that web design companies require it in order to create an array of projects. Typography isn't to be handled lightly, which means that you should be mindful about how it's developed. For the companies in question, here are the biggest do's and don'ts that should be followed.
DO create type that's easy to read. First and foremost, typography hinges on the importance of readability. When text is easy to read, more people will gravitate to it, which is why reputable names like Lounge Lizard place great emphasis on it. Creativity is important, but what trumps it is a sense of simplicity. This is just one of the many typography tips that web design companies will be able to offer.
DON'T overlook the importance of text size. As a matter of fact, those that understand typography will tell you that different sizes matter. They come together in order to create hierarchy on any website. The larger a certain font size is, the more likely it is that a visitor's attention will be drawn to it. By understanding the importance of text size, you'll be able to better comprehend typography as a whole.
DO match fonts with the companies they're meant for. To expand on this, let's say that you run a local comic book store. In this scenario, you'll want a font that speaks to your company and matches it as closely as possible. As a result, you wouldn't want to use a font that has a script-like appearance or features one too many curves. This can result in a lack of synergy between these elements, which is nothing short of unfortunate.
DON'T forget to implement crowd control with your text. One of the most helpful components in web design is space. This is especially true with typography, seeing as how text can become relatively cramped. This is where crowd control can prove useful, as it will help you make the most out of the negative space that you have. Anyone that understands typography will tell you that crowd control matters.
DO create type that's easy to read. First and foremost, typography hinges on the importance of readability. When text is easy to read, more people will gravitate to it, which is why reputable names like Lounge Lizard place great emphasis on it. Creativity is important, but what trumps it is a sense of simplicity. This is just one of the many typography tips that web design companies will be able to offer.
DON'T overlook the importance of text size. As a matter of fact, those that understand typography will tell you that different sizes matter. They come together in order to create hierarchy on any website. The larger a certain font size is, the more likely it is that a visitor's attention will be drawn to it. By understanding the importance of text size, you'll be able to better comprehend typography as a whole.
DO match fonts with the companies they're meant for. To expand on this, let's say that you run a local comic book store. In this scenario, you'll want a font that speaks to your company and matches it as closely as possible. As a result, you wouldn't want to use a font that has a script-like appearance or features one too many curves. This can result in a lack of synergy between these elements, which is nothing short of unfortunate.
DON'T forget to implement crowd control with your text. One of the most helpful components in web design is space. This is especially true with typography, seeing as how text can become relatively cramped. This is where crowd control can prove useful, as it will help you make the most out of the negative space that you have. Anyone that understands typography will tell you that crowd control matters.
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For more information about typography and website design, please contact Lounge Lizard.. This article, Typography: The Do's And Don'ts Web Design Companies Must Follow is available for free reprint.
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