The main goal of any insurance agent is to sell a certain type of insurance to someone that needs it. However, given the magnitude of this level of work, the agent in question may not have time for digital media. Long Island SEO is a worthwhile process, as it can help any business owner climb Google rankings, both local and international. In fact, here are just 4 things that insurance agents should know about SEO.
First and foremost, make sure that you know who you'd like to target. For example, if you're a boat insurance agent, you'll want to target people that live close to the water. Areas like Long Island are exceptional for these types of agents, but this is just one example. By knowing what you're trying to sell, in addition to where you should focus your efforts, Long Island SEO won't be nearly as taxing as you might think.
You must also develop a website that's responsive. Even though desktop computers are where a large percentage of traffic comes from, smartphones and other mobile devices are gaining considerable ground. What this means is that if your site isn't responsive, you're not going to see the types of rankings you're looking for. Any insurance agent would be wise to hire a web designer if they lack experience in this field.
Another way for insurance agents to find SEO success is by taking advantage of social media. There are many channels worth looking into for this purpose, ranging from Twitter to LinkedIn. Your activity on these platforms should be consistent, as this will help you rank for certain keywords sooner. If you find yourself struggling in this regard, you shouldn't hesitate to look into reputable names such as fishbat.com.
Lastly, insurance agents should be prepared to play the long game with SEO in mind. This is a long-term process that takes months, if not years, before any significant growth is seen. What this means is that you must stick with this process, ranging from content creation to social media activity. When you have this vision in place, search engine optimization will not be nearly as challenging as you might expect.
First and foremost, make sure that you know who you'd like to target. For example, if you're a boat insurance agent, you'll want to target people that live close to the water. Areas like Long Island are exceptional for these types of agents, but this is just one example. By knowing what you're trying to sell, in addition to where you should focus your efforts, Long Island SEO won't be nearly as taxing as you might think.
You must also develop a website that's responsive. Even though desktop computers are where a large percentage of traffic comes from, smartphones and other mobile devices are gaining considerable ground. What this means is that if your site isn't responsive, you're not going to see the types of rankings you're looking for. Any insurance agent would be wise to hire a web designer if they lack experience in this field.
Another way for insurance agents to find SEO success is by taking advantage of social media. There are many channels worth looking into for this purpose, ranging from Twitter to LinkedIn. Your activity on these platforms should be consistent, as this will help you rank for certain keywords sooner. If you find yourself struggling in this regard, you shouldn't hesitate to look into reputable names such as fishbat.com.
Lastly, insurance agents should be prepared to play the long game with SEO in mind. This is a long-term process that takes months, if not years, before any significant growth is seen. What this means is that you must stick with this process, ranging from content creation to social media activity. When you have this vision in place, search engine optimization will not be nearly as challenging as you might expect.
About the Author:
For more pointers on SEO and Internet advertising, feel free to contact fishbat.. Also published at 4 Things Insurance Agents Must Know About Long Island SEO.
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