Sabtu, 07 Februari 2015

3 Google Ranking Mistakes By Long Island SEO Firms

By Robbie Sutter


No one can dispute the idea that Google rankings, in this day and age, are essential for business to stay afloat. Keep in mind that with the vast nature of the Internet, more and more consumers are turning to this platform to do business. What this means is that rankings have to be high, which is unfortunate when the wrong methods are set in place. Certain mistakes can be made, according to Long Island SEO firms, and these are just a few to take into account.

One of the mistakes made in Google rankings, according to firms like fishbat, is placing incorrect contact information on websites. Google wants to ensure that all of the information they show is accurate, which becomes a problem when it seems like said information is not as legitimate as it seems. As one might imagine, this can result in negative shifts with Google rankings. However, this is just one of many talking points that those in Long Island SEO can focus on.

Poor keyword saturation is another essential point that's worth drawing attention to. Yes, constant linking to particular keywords can be an issue - no one can dispute this point - but I believe that it's just as important to recognize how anchor text may be used. Specifically, you have to ensure that this is changed up over the course of time. Even if you want to rank for a certain keyword, relying on said keyword can result in negative repercussions on the part of Google.

Did you know that a website's ranking, on Google, may also rise and fall based on how long it takes to load? The ideal situation, for a website, is to load immediately; three to four seconds should be the maximum time required. Any longer may cause a user to click away and Google wants to ensure that engagement is done over the course of time. Part of this comes from loading speed, so make sure that this is optimized ahead of time.

As you can see, businesses can fall on Google if the incorrect measures are taken. It seems like these can be viewed as learning experiences but there are many companies that seem to be oblivious to just how harmful these practices can be. Fortunately, those who are skilled in Long Island SEO can help to make this process more beneficial. Keep this in mind and, before long, you'll start to see your own website rank higher on Google than you would have ever expected.




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