When Google purchased YouTube years ago for over $1 billion, there was a lot of logic behind that decision. Many people could not understand why they would invest so much of their money into a company that was so new, yet they seem to see what no one else did at the time.
Every single second of every day, thousands and thousands of minutes worth of video are viewed. Depending on what kind of video you post, it has the potential of going viral. This can drive a substantial amount of traffic to your offers and websites.
However, in terms of a sales page, you need to have a video created that is motivating in addition to having the potential to go viral, so that it causes people to want to purchase your product. I have provided an overview below of what needs to be done to create a video sales letter that converts at a high rate and will help you sell a large number of products each day.
Creating The Best Sales Letter Video - The first step of the process is to understand the benefits of your product, and lay those out in the video itself. Although some people are interested in features, it's what the product will do for them that is the most exciting reason that video sells so well. Some do not like to read sales letters, especially long ones that are written, even those that are crafted by those that charge five figures for their services. Video can use imagery, sounds, and connect with sensory perception in a way that a sales letter simply cannot.
Some people don't enjoy reading sales letters, particularly long written ones, even if they have been created by high paid copywriters. Video has the advantage of being able to use sounds, imagery and connect with people using sensory perception in ways that a written sales letter just can't do. So when you are planning out the video for your sales letter, you want to have it emulate what is written on the sales page. To convey the information, make sure to use a professional speaker and have upbeat music playing in the background.
Although this might appear to be a lot of work, it really isn't all that difficult to do. If you have some kind of video making software such as Camtasia, you can create a very professional video. Also, if you can get a professional voice over made, you will increase the chances that your screen capture PowerPoint presentation will make a high number of product sales for you.
Every single second of every day, thousands and thousands of minutes worth of video are viewed. Depending on what kind of video you post, it has the potential of going viral. This can drive a substantial amount of traffic to your offers and websites.
However, in terms of a sales page, you need to have a video created that is motivating in addition to having the potential to go viral, so that it causes people to want to purchase your product. I have provided an overview below of what needs to be done to create a video sales letter that converts at a high rate and will help you sell a large number of products each day.
Creating The Best Sales Letter Video - The first step of the process is to understand the benefits of your product, and lay those out in the video itself. Although some people are interested in features, it's what the product will do for them that is the most exciting reason that video sells so well. Some do not like to read sales letters, especially long ones that are written, even those that are crafted by those that charge five figures for their services. Video can use imagery, sounds, and connect with sensory perception in a way that a sales letter simply cannot.
Some people don't enjoy reading sales letters, particularly long written ones, even if they have been created by high paid copywriters. Video has the advantage of being able to use sounds, imagery and connect with people using sensory perception in ways that a written sales letter just can't do. So when you are planning out the video for your sales letter, you want to have it emulate what is written on the sales page. To convey the information, make sure to use a professional speaker and have upbeat music playing in the background.
Although this might appear to be a lot of work, it really isn't all that difficult to do. If you have some kind of video making software such as Camtasia, you can create a very professional video. Also, if you can get a professional voice over made, you will increase the chances that your screen capture PowerPoint presentation will make a high number of product sales for you.
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