Selasa, 20 Januari 2015

How Internet Marketing Firms May Look At Instagram's Audience

By Robert Sutter


Instagram is a name that anyone who's involved in social media knows about. It's an app that's meant for sharing out photos, commenting on and liking them in the process. Of course, there are several users that this app has to take into account and I am sure that anyone will be able to attest to this. What's become a major talking point, as of late, is Instagram's broad audience. Internet marketing firms, across the board, cannot overlook such a point either.

What's worth noting, as far as this story goes, is the fact that Instagram has reached 300 million users around the world. While this is impressive, in its own right, it's made even more so when compared to the current audience that Twitter has. In fact, this point had attention drawn to it by a series of news websites, which makes it that much more noteworthy. It's not hard to see why this was covered, since Twitter is a brand that practically everyone knows about.

This past March, it was observed that Instagram possessed 200 million users. Once Facebook bought Instagram the following month, though, it was easy to see that improvements would be made. After all, this is what progress entails, which is a point that firms such as fishbat will be unable to ignore. If you want to talk about what these improvements entail, there is quite a bit of discussion to be made across a litany of Internet marketing firms.

If you want to talk about specific improvements, authentication was spoken about in detail. The reason for this is because Instagram proposed a verification system, not unlike the one that Twitter uses, in order to confirm the legitimacy of pages for celebrities, actors, athletes, and brands in general. Given the popularity of Instagram, as a whole, it's not difficult to see why this will be integrated. To me, it'll only help to keep engagement in Instagram that much stronger.

It's clear that Facebook has had an affect on Instagram's audience. Through these improved numbers, Instagram has amassed even more popularity and I believe that anyone who's even remotely involved in the Internet can say the same. With that said, it's important to consider that visuals are more easily digestible than other forms of media, text included. As a result, I do not see Instagram's appeal lowering anywhere in the near future.




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