A few years ago the media was owned by a number of large corporations who controlled what you knew and how much. This trend has drastically reversed with the advent of common sense alternative media. It is cheap to setup and run, while at the same time it is very influential. This is attributed to several factors.
Specialization- the media outlets have specialized in particular areas and are therefore able to capture a particular and genuinely interested audience. This is contrary to the conventional trend where one media house airs content from all fields. Specialization offers the advantage of depth which increases viewer loyalty.
Specialization has seen the emergence of channels offering exclusive reality shows, soap operas, drama series, games and music, among other thematic content. Such exclusivity offers a guarantee that your favorite content will be available whenever you need to watch it. This has come to replace the cocktail programming that is characteristic of mainstream broadcasting tradition.
Cost of production- traditional broadcast was expensive because of equipment, office space and cost of producing programs. This has been altered by the advent of technology which makes it possible to record using devices like mobile phones. They come with applications that can be used to edit sound, graphics and images and still produce excellent results.
The internet has provided starters with a cheap option to show case their skills. There are free blogs where writers can post their work and broadcast it to the world. Other sites like youtube allow live streaming like what is done by television stations. The global reach achieved by the internet beats investment in satellite dishes and infrastructure.
Social media- the platform allows an individual to first interact with friends. This is important for genuine as well as positive criticism. Demos can be posted on such sites as instagram, facebook and twitter for comments. The author or creator then takes it up from there and improves before commercializing.
Localized content- more people are getting attracted to broadcast in local language and about their local community. This is changing the levels of influence by mainstream outlets. It has resulted in sidelined international corporations as people move towards localized broadcast. This has greatly eaten into their market share.
Instant reach- new media provides an opportunity to reach your audience within minutes. There are no schedules when you can access certain information and neither is there restriction on location. The channels have a global reach that is instantaneous. This makes them convenient and reliable sources of information compared to the traditionally scheduled broadcast.
Mainstream platform is quickly loosing its place as the source of information of choice. The audience is becoming more selective and finding alternative and cheaper ways to broadcast. These changes have given room for variety and allowed more people to share their ideas about life. The risk of being obsolete is real unless something drastic happens. This has created a world that is cheaper and freer.
Specialization- the media outlets have specialized in particular areas and are therefore able to capture a particular and genuinely interested audience. This is contrary to the conventional trend where one media house airs content from all fields. Specialization offers the advantage of depth which increases viewer loyalty.
Specialization has seen the emergence of channels offering exclusive reality shows, soap operas, drama series, games and music, among other thematic content. Such exclusivity offers a guarantee that your favorite content will be available whenever you need to watch it. This has come to replace the cocktail programming that is characteristic of mainstream broadcasting tradition.
Cost of production- traditional broadcast was expensive because of equipment, office space and cost of producing programs. This has been altered by the advent of technology which makes it possible to record using devices like mobile phones. They come with applications that can be used to edit sound, graphics and images and still produce excellent results.
The internet has provided starters with a cheap option to show case their skills. There are free blogs where writers can post their work and broadcast it to the world. Other sites like youtube allow live streaming like what is done by television stations. The global reach achieved by the internet beats investment in satellite dishes and infrastructure.
Social media- the platform allows an individual to first interact with friends. This is important for genuine as well as positive criticism. Demos can be posted on such sites as instagram, facebook and twitter for comments. The author or creator then takes it up from there and improves before commercializing.
Localized content- more people are getting attracted to broadcast in local language and about their local community. This is changing the levels of influence by mainstream outlets. It has resulted in sidelined international corporations as people move towards localized broadcast. This has greatly eaten into their market share.
Instant reach- new media provides an opportunity to reach your audience within minutes. There are no schedules when you can access certain information and neither is there restriction on location. The channels have a global reach that is instantaneous. This makes them convenient and reliable sources of information compared to the traditionally scheduled broadcast.
Mainstream platform is quickly loosing its place as the source of information of choice. The audience is becoming more selective and finding alternative and cheaper ways to broadcast. These changes have given room for variety and allowed more people to share their ideas about life. The risk of being obsolete is real unless something drastic happens. This has created a world that is cheaper and freer.
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