Google has officially brought an end to the authorship system for search results. The search engine announced on Thursday that search results relating to articles will no longer have the names of authors associated with them.
Google will now not be looking at finding authors who have written on pages and connecting back to their profiles. They have decided this is not as helpful as it was supposed to be and most users are not interested in this information anyway. They key is quality content and that is going to remain for the foreseeable future when it comes to Google's algorithm. The content that has authorship will not be tracked for this specific characteristic any more like it used to over the past few years.
Sadly, the feature didn't work out as well as expected, and after playing with authorship for three years, Google finally decided to cull the feature. They have been gradually decreasing the prominence of authorship over the last few months, leading to speculation that the feature was due to be culled. In June they removed Google+ profile photos from the search results, and also stopped showing Google+ follower counts.
Google has launched, and killed, several projects over the last few years, so it should come as no surprise to webmasters that they have killed off authorship. However, the webmasters - and web developers - who have spent a lot of time building authorship related plugins and growing their Google+ profiles will be sad to see the system die. However, given that spammers were starting to try to manipulate the system, it makes sense to go back to other ways of managing authority in the search results.
The authorship information feature was launched in 2011to present an author's work in Google's search results with the intention of allowing writers to claim content, thereby gaining followers. An Author Rank feature promised to assist users in filtering out useless information and providing only reliable information by author reputation scoring.
However, after three years of experimenting with this feature, Google management has concluded that readers did not find it as valuable as they thought it would be and that it could even pose a distraction.
Google will now not be looking at finding authors who have written on pages and connecting back to their profiles. They have decided this is not as helpful as it was supposed to be and most users are not interested in this information anyway. They key is quality content and that is going to remain for the foreseeable future when it comes to Google's algorithm. The content that has authorship will not be tracked for this specific characteristic any more like it used to over the past few years.
Sadly, the feature didn't work out as well as expected, and after playing with authorship for three years, Google finally decided to cull the feature. They have been gradually decreasing the prominence of authorship over the last few months, leading to speculation that the feature was due to be culled. In June they removed Google+ profile photos from the search results, and also stopped showing Google+ follower counts.
Google has launched, and killed, several projects over the last few years, so it should come as no surprise to webmasters that they have killed off authorship. However, the webmasters - and web developers - who have spent a lot of time building authorship related plugins and growing their Google+ profiles will be sad to see the system die. However, given that spammers were starting to try to manipulate the system, it makes sense to go back to other ways of managing authority in the search results.
The authorship information feature was launched in 2011to present an author's work in Google's search results with the intention of allowing writers to claim content, thereby gaining followers. An Author Rank feature promised to assist users in filtering out useless information and providing only reliable information by author reputation scoring.
However, after three years of experimenting with this feature, Google management has concluded that readers did not find it as valuable as they thought it would be and that it could even pose a distraction.
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