Minggu, 14 September 2014

Leadsift Could Change The Face Of Twitter Advertising

By Ahmad Nazar


Even though Twitter has a large and highly engaged collection of users, it isn't as popular with advertisers as it could be. This is largely because Twitter doesn't collect a great deal of personal information from its users. It makes it hard for advertisers to do the kind of targeted ads that have become so popular in recent years.

Unfortunately, targeting ads on Twitter can be a major challenge. Twitter doesn't ask its users for a great deal of personal information, and there's never been a way for businesses to obtain it. But now, all that has changed thanks to a new tool by LeadSift.

This tool has the power to find out what demographic a customer is in, find out personal information about them, and much more. It can also track every part of the buying process. When someone clicks on an advertisement, it'll monitor what they do from that point on and relay that information back to advertisers.

Leadsift also allows businesses to compare ad effectiveness, and to see what kind of people are most attracted to the kinds of ads they're currently displaying. It will help them to increase their click through rate significantly, and will also help them to figure out why their ads aren't getting clicks.

This tool has already been tested by a number of companies, and the results they've achieved have been fantastic. They saw a massive CTR increase, and were able to get all the information about customers they needed. It's likely that even more companies will come to depend on this tool now that it's widely available.

Twitter should be a better place to advertise than it currently is. LeadSift saw a problem, and created a tool that addressed that. It's clear that there was a need for a tool like this, and it's clear than a number of companies will be more than happy to use it.

The best thing about the tool as well as Twitter as that no matter what you are selling, you can benefit from it. All types of people and topics show up on Twitter. Every type of person is there. Once you get started with the tool you will be able to see who your target market is. It is so much better to show ads to them instead of the general public. If you sell something for teen girls, older people might just ignore it.




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