If this is your first time to hear about Bizo, it's actually a company that provides business to business marketing solutions to its clients. It used to provide simple email drip campaigns, however, as new data emerges on the behavior of website visitors, Bizo has released a new version of its products. So, how different is the new product from the old one? Well, it can only be described in one word: smarter.
Bizio launched its patented multi-channel nurturing system last year, but the initial launch had some problems because it was confusing to use. The company has greatly improved the system now, and B2B marketers can make use of the system to access the 95% of visitors that do not enter their email address when they come to a website. Before Bizio launched their offering, these website visitors were simply lost visitors, because there was no easy way to remarket to them.
Bizio's system lets marketers reach those anonymous visitors and serve ads to them across several different ad exchanges, run ads across premium business sites, and also show ads on Facebook. They can use multiple nurture paths to ensure that highly targeted creatives or ad content is shown to the right business demographic. The system also makes it easy to optimize their ROI and ensure that their lead quality is as high as possible. Platform-supported A/B testing is easy to use, and there is a full-funnel reporting system.
For website owners who are frustrated with the low optin rates of their websites, Bizo's expanded business-to-business solution is a great way to nurture your relationship with your website visitors, even if they don't give you their email address. If you do it right, you could see a great increase in your profits just by using this solution alone.
B2B marketing is a very demanding process, but these improved tools make it easy for marketers to run a detailed and sophisticated campaign. This takes marketing far beyond traditional email list management. There are several companies that have already used the Bizio system with good results, ensuring that website visitors get repeated exposure to the company's brand message, and that they have a good understanding of the company's products before they contact a salesperson.
Bizio launched its patented multi-channel nurturing system last year, but the initial launch had some problems because it was confusing to use. The company has greatly improved the system now, and B2B marketers can make use of the system to access the 95% of visitors that do not enter their email address when they come to a website. Before Bizio launched their offering, these website visitors were simply lost visitors, because there was no easy way to remarket to them.
Bizio's system lets marketers reach those anonymous visitors and serve ads to them across several different ad exchanges, run ads across premium business sites, and also show ads on Facebook. They can use multiple nurture paths to ensure that highly targeted creatives or ad content is shown to the right business demographic. The system also makes it easy to optimize their ROI and ensure that their lead quality is as high as possible. Platform-supported A/B testing is easy to use, and there is a full-funnel reporting system.
For website owners who are frustrated with the low optin rates of their websites, Bizo's expanded business-to-business solution is a great way to nurture your relationship with your website visitors, even if they don't give you their email address. If you do it right, you could see a great increase in your profits just by using this solution alone.
B2B marketing is a very demanding process, but these improved tools make it easy for marketers to run a detailed and sophisticated campaign. This takes marketing far beyond traditional email list management. There are several companies that have already used the Bizio system with good results, ensuring that website visitors get repeated exposure to the company's brand message, and that they have a good understanding of the company's products before they contact a salesperson.
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