4th Generation Communications is probably one of the industries leading players in Web Marketing. In a recent interview, Tim Beachum founder and CEO was asked how long should a marketing video be? His answer was eye-opening. He stated that the best answer he could give is, you need to get your point across as fast as possible.
We reside in the digital age and our customers are being engulfed by info on a daily basis. Clients are being hit with text advertisements,, photos, banners and of course videos. The number of businesses fighting for customers attention is skyrocketing.
As business owners it is our job to keep our clients attention as long as possible. We have to create content that draws them in and keeps them.
Videos are a little trickier than different kinds of advertising like banners, text adverts, and photos. With those forms of advertising a individual is forced to see them. If your client is on Facebook they have to see your ad. They may not click it but the name branding is there. With a video things get a bit harder. In most cases we can't force our customers to click our video to watch it, it is absolutely up to them.
2 Things That Will Get Your Clients To Look At Your Video
There are two vital aspects you have got to get right to increase the chances of customers watching your video. You must first have an attention grabbing thumbnail. The second thing is the length of your video must be appealing to them. If they glance at the time of your video and it's an hour long, they're going to keep moving.
Videos that are less than a minute will get played more frequently than a video that's 2 to 3 minutes. Although 3 minutes might not seem like a long time, online it is an eternity.
Video Marketing On A Budget
Many small to medium size businesses are so busy fretting about the day-to-day activities that they forget things like brand naming. This is a vital facet of your marketing campaign and should be taken seriously, because in the end it will skyrocket your ROI.
We reside in the digital age and our customers are being engulfed by info on a daily basis. Clients are being hit with text advertisements,, photos, banners and of course videos. The number of businesses fighting for customers attention is skyrocketing.
As business owners it is our job to keep our clients attention as long as possible. We have to create content that draws them in and keeps them.
Videos are a little trickier than different kinds of advertising like banners, text adverts, and photos. With those forms of advertising a individual is forced to see them. If your client is on Facebook they have to see your ad. They may not click it but the name branding is there. With a video things get a bit harder. In most cases we can't force our customers to click our video to watch it, it is absolutely up to them.
2 Things That Will Get Your Clients To Look At Your Video
There are two vital aspects you have got to get right to increase the chances of customers watching your video. You must first have an attention grabbing thumbnail. The second thing is the length of your video must be appealing to them. If they glance at the time of your video and it's an hour long, they're going to keep moving.
Videos that are less than a minute will get played more frequently than a video that's 2 to 3 minutes. Although 3 minutes might not seem like a long time, online it is an eternity.
Video Marketing On A Budget
Many small to medium size businesses are so busy fretting about the day-to-day activities that they forget things like brand naming. This is a vital facet of your marketing campaign and should be taken seriously, because in the end it will skyrocket your ROI.
About the Author:
Use Video Presentation campaigns to build your name brand and to force traffic to your internet site. Explainer videos are also another great way to raise your leads.
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