The Google Shopping Campaign Program is really nothing more than an ad format on Google Adwords. If you've used Google Adwords before, you already know that until Google Shopping came along, it only showed text ads along with organic search results.
With the Google Shopping Campaign program, you can create product listings that will appear on Google's organic search. What are the advantages of using this ad format? If you own a website that sells physical products, you could get more visitors to your website. It's no secret that between text ads and product listings, the latter converts better. And while most people are blind to banners, people are actually drawn to products listing.
In order to create a campaign, you log in to your Google Adwords account, create a Google Shopping campaign, and bid on your keywords. Creating a product listing campaign does require product feeds, however, this is actually good news. With product feeds, you don't need to create a new campaign whenever there are changes to a product listing - the ad will update automatically.
The Google Shopping Campaign program should become a very useful tool to make your products more eligible. It should increase your conversion rate since users will not have to follow a link to learn more about the product but can instead make their decision based on the information displayed in the ad. Shoppers should be able to compare products much more easily and make a decision based on the product information.
The Google Shopping Campaign program is still in its beta phase but it should soon become a fully developed product. If you already use Google AdWords, you should be able to switch your account to the Shopping beta and try this new program. A few adjustments still need to be made but overall this is a great tool to make your products more noticeable and more profitable.
With the Google Shopping Campaign program, you can create product listings that will appear on Google's organic search. What are the advantages of using this ad format? If you own a website that sells physical products, you could get more visitors to your website. It's no secret that between text ads and product listings, the latter converts better. And while most people are blind to banners, people are actually drawn to products listing.
In order to create a campaign, you log in to your Google Adwords account, create a Google Shopping campaign, and bid on your keywords. Creating a product listing campaign does require product feeds, however, this is actually good news. With product feeds, you don't need to create a new campaign whenever there are changes to a product listing - the ad will update automatically.
The Google Shopping Campaign program should become a very useful tool to make your products more eligible. It should increase your conversion rate since users will not have to follow a link to learn more about the product but can instead make their decision based on the information displayed in the ad. Shoppers should be able to compare products much more easily and make a decision based on the product information.
The Google Shopping Campaign program is still in its beta phase but it should soon become a fully developed product. If you already use Google AdWords, you should be able to switch your account to the Shopping beta and try this new program. A few adjustments still need to be made but overall this is a great tool to make your products more noticeable and more profitable.
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