By now, almost everyone who has had anything to do with online marketing is familiar with search engine optimization (SEO) where you configure your website or blog to take advantage of the key words that a person is searching for in their browser.
Another familiar marketing tactic is for a local business to be able to market to a local audience through Google Places, by positioning your information high up on their list as it appears at the top of the Google page. There are a few new strategies that are vital if you are going to be in the game, as there have been a few new developments that need mentioning.
For example, recent studies have shown that 60 to 65 percent of all internet searches are now being done on mobile devices. Do you realize that unless you are set up to be seen on software that works on these mobile devices, you may be losing 60 to 65 percent of your potential customers?
Let's say a family is out shopping on a Saturday morning, and suddenly they realize that it is approaching lunch time. The husband searches on his smart phone for a family type restaurant, and he finds you, or does he. If you are not set up for mobile, he won't find you at all.
This technology trend will only continue to grow. Marketers must keep up with the changes to stay ahead of the game. They have to respond to consumers faster than ever before. Consumers want fast and reliable results. If a company can deliver this, they are in good position to lead the pack.
Another familiar marketing tactic is for a local business to be able to market to a local audience through Google Places, by positioning your information high up on their list as it appears at the top of the Google page. There are a few new strategies that are vital if you are going to be in the game, as there have been a few new developments that need mentioning.
For example, recent studies have shown that 60 to 65 percent of all internet searches are now being done on mobile devices. Do you realize that unless you are set up to be seen on software that works on these mobile devices, you may be losing 60 to 65 percent of your potential customers?
Let's say a family is out shopping on a Saturday morning, and suddenly they realize that it is approaching lunch time. The husband searches on his smart phone for a family type restaurant, and he finds you, or does he. If you are not set up for mobile, he won't find you at all.
This technology trend will only continue to grow. Marketers must keep up with the changes to stay ahead of the game. They have to respond to consumers faster than ever before. Consumers want fast and reliable results. If a company can deliver this, they are in good position to lead the pack.
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