Kamis, 16 Mei 2019

Marketing Solutions SMEs Can Apply

By Scott Russell


SMEs have to formulate marketing strategies so they can grow and compete in this industry. If they got recognized by the industry, this only means that they have passed the profit bar. They also have begun to become one of the prominent companies here. One of the things they need to do is implementation of marketing solutions Totowa NJ.

In marketing, this makes use of the four Ps which summarizes the key factors involved to create a popular brand. These are product, price, place, and promotion. By using these four, SMEs can spread awareness to customers and have influence on them. They should strategically do this at a place and time when market activity is high.

In this business, the way businessmen move its operations is like a game. This can be seen when their strategies are clear and strong enough to let them have the manpower, structure, and capital. Seeing as they are at the baby stage, it is expected that the target market is small. To gain those numbers as well as customer trust, they will study and understand their market.

To create a more defined picture, we are going to use online business as example. In this digital age, people only have to browse the web for viewing the latest products in entertainment, food, and fashion. Most importantly, this business does not require much in terms of capital. Hence, they can take advantage of solutions that are cost effective for implementation.

Usage of social media can be beneficial to them. The reason lies in getting connected to thousands of people every day that may belong to international and domestic markets. This is reachable because everyone has accounts in all its platforms. Teens and young adults use this frequently so they can be up to date on the latest events and trends.

Second is hiring media and industry influencers. These are people who became popular due to the posts they did in social media. If they hire these people, they can easily have product promotions towards their followers. Know that they can refuse to endorse the company if they do not like the products.

Third, they need to entitle customers as brand ambassadors. Being a small company, this equates to not means of hiring prominent figures like actors as product endorsers. Hence, it is better to assign this to customers since they have an advantage of convincing people of their experience and reviews. As a result, product effectiveness is spread widely by word of mouth.

Fourth is creating an official website. Although a Facebook fan page also contains product information, most people would still prefer to check the website. This is because this has more contents that are all about the product and the company. Moreover, they can measure the website traffic they gained since its launch.

Fifth, they make use press release. Through them, potential customers are let known of product details. Note though that this solution is feasible only if they gained physical office, good reputation, and substantial profits. They can do this during product launch where their influencers, ambassadors, press, and partners get invited.




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