Jumat, 11 Januari 2019

Long Island Advertising: What Is Youtube Stories?

By Paula Hess


If you've been on Snapchat, Facebook, or any other social media platform for an extended length of time, you know all about Stories. This type of format features content that's told in sequential order, whether it's in regard to trips, projects in progress, or what have you. YouTube has recently joined the fold, which brings us to the topic of YouTube Stories. Here is what those that work in Long Island advertising can tell you about this feature.

According to reputable authorities on marketing, fishbat included, YouTube Stories is a mobile feature that allows users to create their own Stories, hence the name. Along with photos and videos, you will be able to add decorations like filters and music, effectively making your content all your own. It's easy enough to do, too. All you have to do, upon entering the app, is tap the video camera icon and select the option, "Create Story."

A noticeable downside of YouTube Stories, at least at this stage of the feature's life, is that it's not open to everyone. Currently, if you aren't an eligible content creator with 10,000 subscribers or more, you won't be able to access the feature in question on your phone. However, it's expected that it will be rolled out to more users as time goes on. It would seem like YouTube Stories requires testing, though, which is where top content creators come into play.

When it comes to specific features of YouTube Stories, there are a few to make note of. First, users will be able to comment on Story posts, which content creators can respond to if they wish. Second, the Stories themselves last for seven days, which is considerably longer than other social media platforms. Given the fact that Snapchat Stories are only up for 24 hours before being deleted, this is a considerable upgrade.

The reveal of YouTube Stories shouldn't come as much of a shock, as it seems like a natural progression for YouTube itself. For the longest time, it has been the largest video streaming service in the world, and its social component makes it a prime candidate for a "Story" format. It may even become more commonplace on YouTube, but this is dependent on its user base. If it doesn't prove to be a hit, YouTube is likely to change course.




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