Before search engine optimization is carried out by a specialist or firm, preliminary work is required. This is where a Long Island SEO audit, which evaluates how well a website is doing from an SEO standpoint, will be carried out. If you're familiar with marketing, you might be familiar with this term. For those that aren't, but would like to see greater visibility across various search engines, here is what you should be aware of.
When an SEO audit is performed by a reputable authority like www.fishbat.com, the mobile-friendliness of a website will be one of the first aspects examined. In the mobile age we live in, where practically everyone has access to smartphones, more and more people are accessing the Internet with their devices. As a result, it's expected that websites become responsive so that they accommodate said devices. If this feature is lacking, it will be noted in the audit.
Another pillar of a solid SEO audit is the litany of backlinks that direct to the company's website. Anyone that's well-versed in SEO will tell you that links influence rankings, perhaps more than anything else. What the audit in question will assess, though, is the quality of said links and the number of platforms they're located on. The more reputable links a business has, across various sites, the better they will rank.
Additionally, an SEO audit will assess any performance issues that a site is suffering from. Visit your company's website; do you notice anything off about it? Does it feel like it's taking longer to move from page to the next than it should? Do the on-site images fail to complement its overall layout? Such performance issues negatively impact rankings, as you could imagine, but a thorough audit can make a positive difference.
The final pillar of an SEO audit is a call to action. Now that you know what your business' website is doing right and wrong, an approach must be taken to ensure that the latter is corrected. While it's important to address the issues at hand, it's even more vital to remedy them. This is where a CTA comes into effect, so make note of the issues that are presented and develop a strategy that will, in theory, lead to better SEO.
When an SEO audit is performed by a reputable authority like www.fishbat.com, the mobile-friendliness of a website will be one of the first aspects examined. In the mobile age we live in, where practically everyone has access to smartphones, more and more people are accessing the Internet with their devices. As a result, it's expected that websites become responsive so that they accommodate said devices. If this feature is lacking, it will be noted in the audit.
Another pillar of a solid SEO audit is the litany of backlinks that direct to the company's website. Anyone that's well-versed in SEO will tell you that links influence rankings, perhaps more than anything else. What the audit in question will assess, though, is the quality of said links and the number of platforms they're located on. The more reputable links a business has, across various sites, the better they will rank.
Additionally, an SEO audit will assess any performance issues that a site is suffering from. Visit your company's website; do you notice anything off about it? Does it feel like it's taking longer to move from page to the next than it should? Do the on-site images fail to complement its overall layout? Such performance issues negatively impact rankings, as you could imagine, but a thorough audit can make a positive difference.
The final pillar of an SEO audit is a call to action. Now that you know what your business' website is doing right and wrong, an approach must be taken to ensure that the latter is corrected. While it's important to address the issues at hand, it's even more vital to remedy them. This is where a CTA comes into effect, so make note of the issues that are presented and develop a strategy that will, in theory, lead to better SEO.
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