Tumblr is a unique social media platform for numerous reasons. Not only does it focus on microblogging, which falls between short and long-form written content, but the audience the platform in question draws is considerably younger than the audiences others bring in. For reasons like these, a Long Island advertising agency may want to know how they can advertise on Tumblr. Here are a few do's and don'ts that will help get you started.
DO build a reputation as a content creator. There are many types of content that Tumblr not only hosts but welcomes. According to authorities on marketing like fishbat, these include blog posts, poems, and GIF sets, each of which gains certain levels of engagement. Whatever you may be most capable of creating, understand that content plays a major role in promoting oneself on the site. By building a reputation, your audience will be more likely to do business with you.
DON'T forget to use tags. Also known as hashtags, tags are among the most critical features on Tumblr. With these, you can make your content searchable, meaning that users will be more likely to find it. Make sure that the tags you use not only relate to your content, but the products and services that you have to offer. If you include irrelevant tags, it'll be needlessly difficult to gain traction. This is another rule of Tumblr that any online marketing company can provide.
DO respond to the asks you're given. "Asks," for those not in the Tumblr know, is the term used to describe direct messages that blogs receive from users. If you're planning on promoting yourself on this page, you should respond to these asks as they come in. This will be able to bring additional content to your Tumblr. Furthermore, it acts as a form of customer service, which means that you may be able to increase your user base.
DON'T overlook your competition, no matter how minimal it may seem. For those that feel like they're not getting the most out of Tumblr, it doesn't hurt to look at the competition. What are the types of content they create the most? Are they using paid placements on the site? By better understanding your competition in this respect, you will be able to make beneficial changes to your strategy. Don't outright emulate what you see, though, as there's a good chance you'll copy their shortcomings as well.
DO build a reputation as a content creator. There are many types of content that Tumblr not only hosts but welcomes. According to authorities on marketing like fishbat, these include blog posts, poems, and GIF sets, each of which gains certain levels of engagement. Whatever you may be most capable of creating, understand that content plays a major role in promoting oneself on the site. By building a reputation, your audience will be more likely to do business with you.
DON'T forget to use tags. Also known as hashtags, tags are among the most critical features on Tumblr. With these, you can make your content searchable, meaning that users will be more likely to find it. Make sure that the tags you use not only relate to your content, but the products and services that you have to offer. If you include irrelevant tags, it'll be needlessly difficult to gain traction. This is another rule of Tumblr that any online marketing company can provide.
DO respond to the asks you're given. "Asks," for those not in the Tumblr know, is the term used to describe direct messages that blogs receive from users. If you're planning on promoting yourself on this page, you should respond to these asks as they come in. This will be able to bring additional content to your Tumblr. Furthermore, it acts as a form of customer service, which means that you may be able to increase your user base.
DON'T overlook your competition, no matter how minimal it may seem. For those that feel like they're not getting the most out of Tumblr, it doesn't hurt to look at the competition. What are the types of content they create the most? Are they using paid placements on the site? By better understanding your competition in this respect, you will be able to make beneficial changes to your strategy. Don't outright emulate what you see, though, as there's a good chance you'll copy their shortcomings as well.
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