Minggu, 09 Juli 2017

You Make A Difference When You Purchase Rainforest Alliance Coffee

By Brenda Schmidt


The first thing on many people's agenda in the morning is a hot mug of coffee. Some are even willing to pay significant amounts of money for a big cup of designer brew. There is such a demand for this product that the industry is booming. There are non-profit organizations dedicated to ensuring that a fraction of the profits eventually fall into the hands of the farmers and laborers who harvest the crops. When you opt to purchase a bag of Rainforest Alliance coffee for instance, you are contributing to the efforts of these workers.

Rainforest Alliance certification is not easy to get. The farmers and cooperatives must prove themselves by meeting stringent and specific qualifications, including a commitment to social, economic, and environmental responsibility. They certify that their workers are given a living wage and labor under agreed upon guidelines. Female workers are included in the rules for humane treatment.

Because the traditional method of growing beans requires the shade of the forests, farmers are taught the importance of preserving and fostering their natural resources. This organization works to ensure the protection of waterways and teaches local workers how to keep the land rich and productive. Many are using techniques to capture carbon and reduce the effects of global warming.

This business may be booming, but few farmers have benefited from the success. Many farmers opt to plant single crops which involves leveling forests. This organization is dedicated to convincing local planters that by increasing their yield in an environmentally responsible way, they will harvest more product and become a more powerful force in the local marketplace.

Climate change is a very real problem for farmers everywhere and nowhere more so than in Latin America. Greenhouse gases are released when forests are degraded or burned down. The overwhelming percentage of forest destruction is related to agriculture. This organization is dedicated to teaching the local communities the importance of retaining their resources and using them to their advantage.

Human rights violations go along with the lack of respect and proper education with regard to the importance of natural resources. It is not uncommon for laborers to live with poverty, violence, and displacement. This organization has as one of its goals economic security for these workers.

Individuals around the world can do simple things to help in this effort. Donations are welcome, but there are other ways to contribute. Consumers can choose to purchase beans that are certified with the official seal. They can frequent shops and restaurants that display the official rainforest frog. Tourists can book hotels and take tours through companies supporting the local communities. Encouraging local schools to educate students about the ecosystem and the importance of sustainable farming will have an impact.

People who are lucky enough to enjoy their cup of coffee everyday should consider the effort that went into their pleasure. Supporting Rainforest Alliance products is one way to do that. It may seem like a small thing, but it can make a difference.




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