Jumat, 10 Februari 2017

Why Does Long-Form Content Matter For Long Island SEO?

By Arthur Williams


Writing and search engine optimization go hand-in-hand, not unlike chocolate and peanut butter. However, the way that content is crafted must be taken into account, since not everything is going to rank. Long Island SEO companies will agree, which brings us to the topic of long-form content. If you're curious to know why this specific type matters for the sake of ranking, here is some food for thought.

Search engines focus on many aspects of websites, but content is paramount. The more original it is and the higher its quality, the more weight that will be put into it. Formatting is another story, however, which I'm sure the likes of fishbat.com will attest. Long-form writing, which requires thousands of words being written over short periods, is essential. However, it takes more than just writing ad nauseam to yield results.

How should long-form written content be sent out, you may wonder? You may think that doing it all at once is the way to go, but this is far from effective. The main reason for this, as supported by many Long Island SEO specialists, is that most people don't want to read a thousand words in one sitting. The content in question would be more effective if it's spread out over the course of time. By doing so, the material becomes easier to digest.

One can make the argument that long-form content broken up into smaller pieces is why blogs have become so commonplace. Not only are they easy to manage, but they tend to attract readers easily. After all, when content is spread out over the course of time, readers will be more inclined to come back again. If you want to become a successful writer, sharpening your teeth via blogging makes sense.

Long Island SEO companies know all too well the importance of written content. Without it, no website is going to rank, regardless of how well it's designed from a cosmetic standpoint. There has to be meat on the proverbial bones and, in the best case scenario, this comes in the shape of long-form content. Provided it's written well and disseminated in smart fashion, you'll be happy to know that your rankings will improve over time.




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