Senin, 30 Maret 2015

How Can Crowdfunding For Women Help Support Women

By Lelia Hall


When it comes to business, the statistics show that women tend to lag behind in most areas. However, this is not always the case, even if the statistics may not show much success in most business areas, crowdfunding for women is one area that our sisters seem to be outperforming their male counterparts. The success of ladies in running the campaigns to raise capital for business in more natural than you may think. It does not require any magic to know that females are better in communication and expression than men, and these are the primary traits required to succeed in this capital raising method.

Interestingly, the Wall Street Journal Report gives interesting statistics. Of all the venture-backed firms, women account for less than 8% of the CEOs. Only 17% of Fortune 500 companies' board seats are occupied by women and only 30% of all companies are owned by women. However, when it comes to online crowdfunding, the story is completely different. The success rate of female entrepreneurs in this area is 13% more than men.

As a powerful source of seed capital and a good alternative for business startups, this method of funding enables the entrepreneur to tap into a large number of individuals of different backgrounds (crowd), each investing a small amount through a virtual network or a social network. Millions or businesses are funded each year and billions of funds are raised through this method.

It can be done through a social network or a virtual network. Today, billions or funds are raised benefiting millions of startups, most owned by female entrepreneurs. Some of the leading sites for crowdfunding include Kickstarter, Indiegogo, and RocketHub. Most of these are broad-based and do not target any particular gender. However, there are sites that specialize in women crowdfunding. A good example is Plum Alley.

It is a site that is made of women with the aim of helping other women success. On top of availing the much-needed startup capital; it comes with additional benefits such as expert advice to the members. Experts all industries are brought to advise and educate the members in seminars and the experts get paid for their services.

This method of raising funds for the company also comes with many benefits for ladies. First, it is a way to overt sexual harassment. Stories have been told where the so-called male investors lure female entrepreneurs for meeting in the pretense that they are going to pitch their companies only to end up receiving unwarranted sexual advances.

On average, males are more likely to excel in business bitching than females. The females are more conservative and may not make ridiculous projections or exhibit bravado as their male colleagues, and thus needs an alternative playing field.

The best advice to the female entrepreneurs is that they must be ready and willing to take the opportunities as they arrive. This is a much easier alternative for getting the capital you are after. You can also use the network of friends, colleagues, family members, and vendors as a marketing force for your goods or services.




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