Jumat, 19 September 2014

How You Can Make Search Engine Optimization Work For You

By Verena Gonnella


With the right guidance you will know what tools you need, as well as how to use them, in order to optimize your website and increase your web traffic. Below are some terrific ways to get started with SEO.

To learn SEO, the best place you can go is to blogs and forums and read advice from real people just like you, who have built their businesses from the ground up. Those so-called gurus of the game are all trying to sell you something, so you should avoid those guys. Stick with people who started out just like you. That's where you'll find the best advice.

When optimizing a webpage for search engines, do not let keywords take up more than twenty percent of the page's total content. This is a cumulative figure, including every keyword incorporated in the page. Primary keywords should not make up more than five percent of content, and secondary keywords should be limited to two or three percent.

One sure way to increase traffic to your website, is to check the traffic statistics for the most popular search engine keywords that are currently bringing visitors to your site. Use those search words as subjects for your next few posts, as they represent trending topics with proven interest to your visitors.

While purchasing a domain name may seem like the right way to go, many search engines do not recommend it. Some search engines have a long delay for adding new sites to their existing lists, and the last thing you want is to delay getting new visitors. Using your existing website is more feasible, since the wait time for some engines is up to a full year.

Make sure your site is easy on the eyes. In order to climb up the page ranks, you need to include accessibility features and optimize your website for text-to-speech readers. These functions, along with clarity and functionality, will optimize your website for search engines and readers.

When linking back to your homepage through other parts of your website, be sure that you are linking to the domain name and not /index.html or another iteration that has something appended to the end. Your homepage will be placed higher on search results pages if you help search engines recognize that the domain name is the anchor of your site, rather than confusing the search engines by having two (or more) separate homepages (such as /index.html).

Utopian ideals don't help anyone today. You have to focus on what you can do on your own to improve your status. Apply the above SEO suggestions so your business has the best chance at long-term success.




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