A few years ago, it used to be possible to get a website ranked in Google even if the content on your website is less than stellar. In fact, I can just take an article from Ezinearticles.com or any article directories, slap it on my website, and get it ranked on the number one position, simply by pointing thousands of low quality links to it. And the ranking can remain there for months or even longer.
Nowadays in 2014, you can try doing the same thing and you will realize that you are just wasting your own time and money. Even if you can get ranked with blackhat techniques, the ranking is not going to last. That is why it is so important to focus on quality content in 2014. Of course, there is a very important question that is worth asking. What exactly do you mean by quality content?
Focus On Your Visitors
Personally, I have conducted a small experiment. I realized that it is now possible for an article to rank for hundreds or even thousands of long tail keywords without building too many backlinks. But for that to happen, you need to follow the guidelines mentioned above. Make sure the article is at least 800 words and written naturally without keyword stuffing.
The benefits of quality content is that it is now possible for a single page to rank for multiple long tail keywords. This is especially true after the introduction of the Hummingbird algorithm. Therefore, it makes sense for webmasters to spend more effort in deciding what to put on their website.
There has been a lot of arguments regarding what makes a content high quality. A few years ago, any 500 words article that is considered unique, and read well without any obvious grammatical or spelling errors is considered high quality. Although the argument is obviously flawed, as far as the search engine is concerned, it worked. Those articles do get ranked with enough backlinks pointing to them. Nowadays, in 2014, quality content has a very different meaning. Being unique is no longer enough for an article to be considered high quality. It should at least be good enough so that visitors will not click the back button as soon as they land on the page. After all, most marketers agree that bounce rate and time on site can affect your search engine rankings.
Nowadays in 2014, you can try doing the same thing and you will realize that you are just wasting your own time and money. Even if you can get ranked with blackhat techniques, the ranking is not going to last. That is why it is so important to focus on quality content in 2014. Of course, there is a very important question that is worth asking. What exactly do you mean by quality content?
Focus On Your Visitors
Personally, I have conducted a small experiment. I realized that it is now possible for an article to rank for hundreds or even thousands of long tail keywords without building too many backlinks. But for that to happen, you need to follow the guidelines mentioned above. Make sure the article is at least 800 words and written naturally without keyword stuffing.
The benefits of quality content is that it is now possible for a single page to rank for multiple long tail keywords. This is especially true after the introduction of the Hummingbird algorithm. Therefore, it makes sense for webmasters to spend more effort in deciding what to put on their website.
There has been a lot of arguments regarding what makes a content high quality. A few years ago, any 500 words article that is considered unique, and read well without any obvious grammatical or spelling errors is considered high quality. Although the argument is obviously flawed, as far as the search engine is concerned, it worked. Those articles do get ranked with enough backlinks pointing to them. Nowadays, in 2014, quality content has a very different meaning. Being unique is no longer enough for an article to be considered high quality. It should at least be good enough so that visitors will not click the back button as soon as they land on the page. After all, most marketers agree that bounce rate and time on site can affect your search engine rankings.
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YouTube.com - Rapid Content Wizard Lightning is a news review site that reveals the truths & myths by providing a Rapid Content Wizard Lightning Review.
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