A couple of months ago, I commented on the idea of the Tweet-a-Coffee program that Starbucks implemented. On the surface, I thought that it was a great move to make, especially when considering the idea that it would be an easy way for individuals to give small gift cards to their friends and family members. However, it's been quite some time since said implementation, so how can a Long Island social media agency comment on it now? It seems like the results have been, to some degree, positive.
Mashable posted an article on the matter, saying that Tweet-a-Coffee was able to bring in $180,000 in purchases since the day it launched. Keyhole was able to pick up on such information, all the while tracking the @tweetacoffee Twitter handle in order to see greater results. The sales numbers mentioned were done on the part of 27,000 fans, each of them utilizing the program. In fact, 34 percent of such users have made multiple purchases, which went to show that there is a certain level of appeal with this.
The $180,000 that Tweet-a-Coffee resulted in, according to any Long Island social media agency, is a respectable one. However, there are a couple of points to consider, such as the fact that thirty-two percent of the aforementioned money was picked up on only during the first day. It'd be easy to write this program off as nothing short of a novelty and leave it at that. There are other details to consider, though, and firms such as fishbat will be able to say the same on the matter.
While Tweet-a-Coffee did not become the surefire success that Starbucks might have wanted it to be, does that necessarily mean that it should be done away with? I think that it is good that this program is put into place, since it will be able to bring about results over longer stretches of time. After all, think about how popular gift cards, in general, are when it comes to the holidays. With this in mind, there is a level of potential that can be cited by any Long Island social media agency that has been proven reputable.
That being said, I do not believe that Tweet-a-Coffee is going to be able to set the world on fire. It seems to be more of a niche program than anything else, which is ironic when considering the worldwide appeal that Starbucks possesses. That being said, there is potential for this program to come to the surface, seeing as how it will be able to provide individual with gift-giving options. Maybe this program deserves to be referred back to, for the holidays if for no other reason.
Mashable posted an article on the matter, saying that Tweet-a-Coffee was able to bring in $180,000 in purchases since the day it launched. Keyhole was able to pick up on such information, all the while tracking the @tweetacoffee Twitter handle in order to see greater results. The sales numbers mentioned were done on the part of 27,000 fans, each of them utilizing the program. In fact, 34 percent of such users have made multiple purchases, which went to show that there is a certain level of appeal with this.
The $180,000 that Tweet-a-Coffee resulted in, according to any Long Island social media agency, is a respectable one. However, there are a couple of points to consider, such as the fact that thirty-two percent of the aforementioned money was picked up on only during the first day. It'd be easy to write this program off as nothing short of a novelty and leave it at that. There are other details to consider, though, and firms such as fishbat will be able to say the same on the matter.
While Tweet-a-Coffee did not become the surefire success that Starbucks might have wanted it to be, does that necessarily mean that it should be done away with? I think that it is good that this program is put into place, since it will be able to bring about results over longer stretches of time. After all, think about how popular gift cards, in general, are when it comes to the holidays. With this in mind, there is a level of potential that can be cited by any Long Island social media agency that has been proven reputable.
That being said, I do not believe that Tweet-a-Coffee is going to be able to set the world on fire. It seems to be more of a niche program than anything else, which is ironic when considering the worldwide appeal that Starbucks possesses. That being said, there is potential for this program to come to the surface, seeing as how it will be able to provide individual with gift-giving options. Maybe this program deserves to be referred back to, for the holidays if for no other reason.
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