Just because a website provides solid information or offers high-quality products doesn't necessarily mean that it will rank in search. Anyone that specializes in Long Island SEO will agree, as crawlability may be an issue. If search engines cannot accurately read your site, then it's unable to rank for the various keywords you have in mind. To improve your site's crawlability, here are a few methods that you would be wise to carry out.
A website's inability to be crawled is likely due to technical problems. According to companies such as fishbat, one of the biggest culprits is a lack of text. While your site may be rich with visual content, such as images and videos, it needs text in order to be accurately read by search engines. Not only should content be present, but images and videos should come with their own text tags as well. These are just a few steps to take toward greater crawlability.
You can also improve your site's crawlability by improving the speed at which it loads. One of the problems that can hold a site back, from an SEO standpoint, is slowdown. This is especially common among websites that are heavy in visual content, photos and videos being the most prominent. These take more time to process. The downside is that your site will operate at a slower speed, so reducing the volume of such content, if it can be helped, is recommended.
There's also the matter of duplicate content that's worth being discussed, too. It goes without saying that plagiarism should be avoided, but the importance of this value to SEO is arguably greater. One of the reasons a search engine may not index a website is because it detected content that was from another website. By going into your site and revising the content in question, it will become more readable to various search engines.
For those that have been having trouble ranking on Google, or any search engine, crawlability might have been the culprit all along. As you can see, though, there are many ways to improve matters. Everything from your site's content to the pace at which it loads should be accounted for. By making adjustments like the ones detailed earlier, your site's SEO will improve, ensuring that you draw the attention of more visitors in the long term.
A website's inability to be crawled is likely due to technical problems. According to companies such as fishbat, one of the biggest culprits is a lack of text. While your site may be rich with visual content, such as images and videos, it needs text in order to be accurately read by search engines. Not only should content be present, but images and videos should come with their own text tags as well. These are just a few steps to take toward greater crawlability.
You can also improve your site's crawlability by improving the speed at which it loads. One of the problems that can hold a site back, from an SEO standpoint, is slowdown. This is especially common among websites that are heavy in visual content, photos and videos being the most prominent. These take more time to process. The downside is that your site will operate at a slower speed, so reducing the volume of such content, if it can be helped, is recommended.
There's also the matter of duplicate content that's worth being discussed, too. It goes without saying that plagiarism should be avoided, but the importance of this value to SEO is arguably greater. One of the reasons a search engine may not index a website is because it detected content that was from another website. By going into your site and revising the content in question, it will become more readable to various search engines.
For those that have been having trouble ranking on Google, or any search engine, crawlability might have been the culprit all along. As you can see, though, there are many ways to improve matters. Everything from your site's content to the pace at which it loads should be accounted for. By making adjustments like the ones detailed earlier, your site's SEO will improve, ensuring that you draw the attention of more visitors in the long term.
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