If you're looking to develop a search engine optimization strategy, understand that content is the name of the game. One of the best sources of content, as anyone that specializes in Long Island SEO can attest, is the blog. To say that this section of any website matters would be an understatement, so it's important to never delete it. Here are 3 reasons why this should be followed, no matter what industry the website in question is associated with.
One of the reasons why an SEO specialist would maintain a website's blog is due to the rich content it provides. While "content is king" may seem like a tired line, it carries considerable weight, especially among search engines. Google, Bing and other such platforms greatly value sites with original content at high volumes, which means that they will become more prominent across different search engines. This is just one reason why names like fishbat.com stress keeping blogs active.
Another reason why blogs should be maintained is the links that they provide. You might have been told that links don't matter as much in SEO as they did years ago, but they still play a role in how search engines rank websites. Not only should links be acquired by third-party websites, but they should be built on a blog's own website as well. When a blog is deleted, you're looking at possibly countless links becoming lost, which will have an adverse SEO impact.
Outside of technical SEO, maintain a blog means that you'll always provide website visitors with reasons to come back. In many cases, if someone visits a company's website, they'll find what they need and not come back. A well-maintained blog will have new content to provide, which means that user engagement will remain consistent. This will have an SEO impact as well, which is all the more reason to keep up with this routine.
There are many business and website owners that have outright deleted their blogs, only to experience serious consequences later. Perhaps the most notable is decreased website traffic, which can be attributed to lower rankings. The less prominent you are on search engines, the less likely it is that your target audience will find you. It's important that you maintain your blog; it may not be the only factor that influences SEO, but it plays a pivotal role all the same.
One of the reasons why an SEO specialist would maintain a website's blog is due to the rich content it provides. While "content is king" may seem like a tired line, it carries considerable weight, especially among search engines. Google, Bing and other such platforms greatly value sites with original content at high volumes, which means that they will become more prominent across different search engines. This is just one reason why names like fishbat.com stress keeping blogs active.
Another reason why blogs should be maintained is the links that they provide. You might have been told that links don't matter as much in SEO as they did years ago, but they still play a role in how search engines rank websites. Not only should links be acquired by third-party websites, but they should be built on a blog's own website as well. When a blog is deleted, you're looking at possibly countless links becoming lost, which will have an adverse SEO impact.
Outside of technical SEO, maintain a blog means that you'll always provide website visitors with reasons to come back. In many cases, if someone visits a company's website, they'll find what they need and not come back. A well-maintained blog will have new content to provide, which means that user engagement will remain consistent. This will have an SEO impact as well, which is all the more reason to keep up with this routine.
There are many business and website owners that have outright deleted their blogs, only to experience serious consequences later. Perhaps the most notable is decreased website traffic, which can be attributed to lower rankings. The less prominent you are on search engines, the less likely it is that your target audience will find you. It's important that you maintain your blog; it may not be the only factor that influences SEO, but it plays a pivotal role all the same.
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