If you're familiar with web design and development, chances are that you have at least a general understanding of SSL certificates. If not, know that these certificates are applied to websites for the sake of security. Secure sockets layers are particularly useful for sites that deal with ample amounts of information, such as with transactions. Anyone that specializes in Long Island SEO will agree, but what exactly makes them worthwhile? These are 3 purposes of implementing these certificates that you should be aware of.
To start off, SSL certificates are used to encrypt sensitive data that's given and exchanged on websites. This is especially useful for ecommerce platforms, as they deal with money and, by proxy, sensitive information related to credit and debit cards. How do you know if a site is SSL-protected, you may wonder? According to reputable authorities on marketing like fishbat, the site in question will have the prefix "https." This is a simple identifier to be mindful of.
Another advantage that an SSL certificate offers is a boost in consumer trust. Anyone that shops online will tell you that security is part and parcel to the shopping experience. What this means is that if they detect that a site is unsafe - and they'll most likely pick up on this immediately - they won't do business with it. When an ecommerce platform has an SSL certificate implemented, it boosts consumer trust, and by proxy, the likelihood of purchases being made.
Finally, and perhaps most notably from an SEO standpoint, an SSL certificate stands the chance of increasing a site's visibility on search engines. Google and other such engines have given more visibility to sites that are secure, which is based on a variety of factors. Suffice to say, an SSL certificate contributes to this, which is why you see more of these sites on the first page than those without this level of protection. If SEO is your goal, this type of website security is a no-brainer.
These are 3 reasons why, as a business owner, your website should have an SSL certificate installed. While you now understand why this level of security matters, knowing how to install it is another story. You can leave this in the hands of your marketing agency, but it's entirely possible to do it yourself. One of the downsides of the latter is that you may not know if it's properly installed. A specialist will not only install the SSL certificate but test your site to ensure it's been done correctly.
To start off, SSL certificates are used to encrypt sensitive data that's given and exchanged on websites. This is especially useful for ecommerce platforms, as they deal with money and, by proxy, sensitive information related to credit and debit cards. How do you know if a site is SSL-protected, you may wonder? According to reputable authorities on marketing like fishbat, the site in question will have the prefix "https." This is a simple identifier to be mindful of.
Another advantage that an SSL certificate offers is a boost in consumer trust. Anyone that shops online will tell you that security is part and parcel to the shopping experience. What this means is that if they detect that a site is unsafe - and they'll most likely pick up on this immediately - they won't do business with it. When an ecommerce platform has an SSL certificate implemented, it boosts consumer trust, and by proxy, the likelihood of purchases being made.
Finally, and perhaps most notably from an SEO standpoint, an SSL certificate stands the chance of increasing a site's visibility on search engines. Google and other such engines have given more visibility to sites that are secure, which is based on a variety of factors. Suffice to say, an SSL certificate contributes to this, which is why you see more of these sites on the first page than those without this level of protection. If SEO is your goal, this type of website security is a no-brainer.
These are 3 reasons why, as a business owner, your website should have an SSL certificate installed. While you now understand why this level of security matters, knowing how to install it is another story. You can leave this in the hands of your marketing agency, but it's entirely possible to do it yourself. One of the downsides of the latter is that you may not know if it's properly installed. A specialist will not only install the SSL certificate but test your site to ensure it's been done correctly.
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