Web design New York companies will tell you that content is paramount to any business. This is especially true when looking at the digital side of things, which brings us to WordPress. Arguably the most commonly used platform for content management purposes, there are many ways you can take advantage of it for your brand. In order to do so, here are some of the biggest do's & don'ts you should be aware of.
DO build your site with a focus. Every WordPress site should have a purpose. Without it, you run the risk of poorly running your site, meaning that your efforts won't be as strong. Any web design New York firm will agree, so make sure that you have a focus in mind ahead of time. Whether it's centered on education, entertainment, or ecommerce, knowing where you want your WordPress site to go is paramount.
DON'T showcase entire blog posts on your homepage. While you might think that this is a convenient option, the truth is that it takes away from your WordPress site. Companies like Avatar New York will tell you that your other pages won't receive as much traffic. It also appears sloppy on your end, so it would make sense to add excerpts instead. These can include links to the posts in full, meaning that the aforementioned traffic won't be missed out on.
DO take advantage of plugins. Writing content isn't enough, as WordPress offers a number of plugins you can take advantage of. How likely these are to be used will vary, depending on your needs. For example, if you have an SEO goal in mind for your WordPress site, the Google XML Sitemaps plugin is a must. Not only will your site be indexed, but the chances of you ranking for certain terms will increase.
DON'T get intimidated. Despite the various features associated with WordPress, you should know that it's not as intimidating as it appears. As a matter of fact, it's just as much a blogging platform as any other, apart from the fact that it's more effective in the long term. If you're new to WordPress, it's understandable that you'd be uncertain. However, with enough time and effort, you'll make this platform all your own.
DO build your site with a focus. Every WordPress site should have a purpose. Without it, you run the risk of poorly running your site, meaning that your efforts won't be as strong. Any web design New York firm will agree, so make sure that you have a focus in mind ahead of time. Whether it's centered on education, entertainment, or ecommerce, knowing where you want your WordPress site to go is paramount.
DON'T showcase entire blog posts on your homepage. While you might think that this is a convenient option, the truth is that it takes away from your WordPress site. Companies like Avatar New York will tell you that your other pages won't receive as much traffic. It also appears sloppy on your end, so it would make sense to add excerpts instead. These can include links to the posts in full, meaning that the aforementioned traffic won't be missed out on.
DO take advantage of plugins. Writing content isn't enough, as WordPress offers a number of plugins you can take advantage of. How likely these are to be used will vary, depending on your needs. For example, if you have an SEO goal in mind for your WordPress site, the Google XML Sitemaps plugin is a must. Not only will your site be indexed, but the chances of you ranking for certain terms will increase.
DON'T get intimidated. Despite the various features associated with WordPress, you should know that it's not as intimidating as it appears. As a matter of fact, it's just as much a blogging platform as any other, apart from the fact that it's more effective in the long term. If you're new to WordPress, it's understandable that you'd be uncertain. However, with enough time and effort, you'll make this platform all your own.
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