Jumat, 04 November 2016

Long Island Advertising Agencies: What Was Six Degrees?

By Robert Sutter


Technology is interesting in the sense that every story has a beginning. Social media is no different, especially when discussing the various platforms that have launched and achieved popularity over the years. What you may not know about - and Long Island advertising agencies can tell you all about it - is what's known as the inaugural social media network. Six Degrees is the name and here are a few things that you should know about it.

If you don't what Six Degrees is, you should know that many people view it as the first social media website to come into existence. As a matter of fact, it predates MySpace, which many people mistakenly call the first. In any event, Six Degrees gained attention when it launched in 1997, in large part due to how it allowed users to create lists of connections, friends and family members alike. While simple by today's standards, a Long Island advertising agency will tell you that it was a tremendous feature during the late 90s.

Six Degrees wasn't without its success, though, as companies like fishbat can attest. In fact, it gained a few million users during its time, which was phenomenal given the fact that not everyone had immediate Internet access back then. However, its success was limited due to various factors, spam accounts being one of the more striking examples. To say that this was detrimental for Six Degrees would be an understatement.

In 1999, Six Degrees was sold to YouthStream Media Networks for a total of $125 million; the social media site folded two years later. It's unfortunate that Six Degrees became defunct, but it made sense why it occurred. The site simply was not engaging enough for users, which wasn't exactly helped by the primitive nature of the Internet back then. If it arose today, Six Degrees might have stood a chance. Back then, though, it was too ambitious for its own good.

Even though this is more or less a general overview of Six Degrees, you can clearly see why it matters in the grand scheme of social media. Without it, chances are that we wouldn't have the websites we enjoy now. One can make the argument that Six Degrees is archaic by today's standards, which makes sense given the time it launched. Regardless, this site stands as an interesting piece of history that social media buffs might be interested to learn about.




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