"I can't believe he liked her picture!" I hear this exact phrase and the like ushered regularly. Young adults and teenagers are obsessed with all things social media. People have especially begun to normalize the act of "stalking." Why do we find no issue with digging into people's lives and discovering any and every piece of information we can? Simply put: because we can.
As a typical millennial, I too am immersed in all thing media and social networks. Finding out every possible detail about someone before even meeting him or her is a common ritual. Today if a piece of information is put out into the world, we feel completely within our right to go out and retrieve it. As consumers, if we are practicing this type of behavior, is it possible that other entities are doing the same with us being their target?
The answer is: absolutely. Companies and organizations pay particular attention to their followers and those that mention and share them on a social network. Companies realize that if there's one thing changing the way people do business it's social media. We live in the "Golden Age of Customer Service" and we can thank the immediacy of social media for that. I have seen many companies do a great job connecting with customers and yet several other organizations completely fail in their networking attempts.
For this reason, many corporations choose to work with a social media agency to handle this aspect of their business. In an article published on Yahoo Finance, fishbat, an agency leading the way through this uncharted territory, offers some solutions on how to avoid these types of errors. The fourth tip in the article, titled, "Fishbat, a Leading Internet Marketing Company, Shares 5 Basic SEO Tips" is "utilize social media."
Interestingly enough, successful social media campaigns are often outshined by other botched attempts. An article published on BuzzFeed News, titled, "19 Companies That Made Huge Social Media Fails" lists 19 of the worst social media fiascos to date. Several of the crises listed could have been avoided if the automated posts were being monitored more closely by a real person that would shut them off or adjust them. So next time you go stalking your ex-boyfriend's sister's cousin, keep in mind who might be typing your name into google's search engine.
As a typical millennial, I too am immersed in all thing media and social networks. Finding out every possible detail about someone before even meeting him or her is a common ritual. Today if a piece of information is put out into the world, we feel completely within our right to go out and retrieve it. As consumers, if we are practicing this type of behavior, is it possible that other entities are doing the same with us being their target?
The answer is: absolutely. Companies and organizations pay particular attention to their followers and those that mention and share them on a social network. Companies realize that if there's one thing changing the way people do business it's social media. We live in the "Golden Age of Customer Service" and we can thank the immediacy of social media for that. I have seen many companies do a great job connecting with customers and yet several other organizations completely fail in their networking attempts.
For this reason, many corporations choose to work with a social media agency to handle this aspect of their business. In an article published on Yahoo Finance, fishbat, an agency leading the way through this uncharted territory, offers some solutions on how to avoid these types of errors. The fourth tip in the article, titled, "Fishbat, a Leading Internet Marketing Company, Shares 5 Basic SEO Tips" is "utilize social media."
Interestingly enough, successful social media campaigns are often outshined by other botched attempts. An article published on BuzzFeed News, titled, "19 Companies That Made Huge Social Media Fails" lists 19 of the worst social media fiascos to date. Several of the crises listed could have been avoided if the automated posts were being monitored more closely by a real person that would shut them off or adjust them. So next time you go stalking your ex-boyfriend's sister's cousin, keep in mind who might be typing your name into google's search engine.
About the Author:
For information about social media, and how it can be utilized for marketing, contact fishbat now.. Free reprint available from: Stalking Or Social Media Networks.
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