Senin, 13 Oktober 2014

Google Launches Phone Call Tracking For Webmasters

By Ayub Yusuf


Walmart has just launched its new Savings Catcher, a killer app that is possibly the best thing to come to the sphere of retail in recent years. The app takes an old-fashioned philosophy and adds a new high tech twist to it. Walmart's best rate guarantee is not exactly revolutionary. The "lowest prices, anytime" mantra has been a part of Walmart's central philosophy since the 60s, and the idea that buyers are price conscious has been present for as long as money has existed.



The savings catcher app, however, is revolutionary. This app is offered for iOS and Android, as well as in a desktop form. The app offers buyers a method to make sure that they are getting the best value for money whenever they buy something from Walmart.

All buyers are required to do is download the app, then utilize their phone's camera to scan the QR code on their receipts. The app will process the details on the receipt, and aid them to make sure that they're obtaining the best prices for the item.

Google will enable webmasters to allocate distinct values to calls which come from distinct pages at different points in the sales funnel. So a call from a customer-service focused page may have a lower possible value than one from the final page in the sales funnel.

Walmart will utilize the information they collect from the app - such as neighborhood data, the things that the client buys, and how often they shop, to offer users with targeted discounts and exclusive offers. This app is just like a low-friction rewards program, but with so many supplemental options that the value proposition is much simpler to sell.

While this innovative facility is definitely a boon for webmasters, it is crucial to note that the facility does not support tracking of the actual call itself. So, if a company owner needs to realize if a call actually results in a sale they will need to use a different tracking system to find that out. The good news is that there is a lot of applications out there that can fulfil precisely that function for your business.




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